While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase.
Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost profits by 25 to 95%.
This is why brand loyalty should be part of your marketing goals, and your email marketing campaign can help you achieve this. Improve brand loyalty among your customers with your email campaign software using these proven strategies.
Send Updates and Reminders
Keep communication with your customers alive. You can do this by giving email updates and reminders about your services and products.
Tell them about your upcoming sales or new offers as well as upgrades in your services. You can send reminders days before a product launch or marketing events that you have prepared for them.
But remember, too many updates and reminders can be annoying, not to mention spammy. Send out something that is of value to your recipients only.
Develop Your Loyalty Programs
Earning reward points can make customers feel that they are getting more benefit for every purchase. Use your email marketing platform to inform customers about the different ways to earn more points or about the rewards they can redeem.
This can help engage your customers and encourage them to avail your offers without feeling too much guilt for spending.
Give Discounts and Freebies
A 20% off is hard to resist, especially if the product or service is exceptional. Also, it’s rare for customers to decline freebies. No matter how big or small, a freebie is still a freebie. Customers will still be happy to receive some from you.
So, send exclusive discounts and freebies to make customers feel that they are valued. Do this, and they will thank you for it.
Be sure your customers feel appreciated by giving them exclusive access to offers or downloadable content. You can also invite them to marketing events intended for your top clientele.
It’s also a great way to learn more about your customers by asking them to fill out a signup form in exchange for your exclusive offer. Again, offer something valuable and relevant only.
Turn Them into Brand Advocates
Word of mouth and the concept of sharing are two of the most powerful things in the age of social media. When done right, you are turning your customers into promoters of your brand. Do this through cross-promotion using marketing automation tools.
For instance, you can email discounts which customers can pass forward to their contacts. A good piece of content can also attract social media shares, especially if it provides value to their social media friends.
Lastly, make it easy for customers to follow you on Twitter, Facebook, LinkedIn and your other social media accounts by including social sharing buttons in your emails. Just choose an email campaign software that lets you do this.
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Use Email for Customer Service
Bad customer service is a big turn off that can ruin your brand reputation. Strengthen your customer support by sending out automated emails in every part of customer journey.
You can email a welcome message on their first contact and a thank you note every after purchase. If they have subscriptions, inform them about the expiration date and steps on how to renew.
Don’t miss opportunities to serve and engage your customers by not sending follow ups or customer support.
Solve Customer Problems
Your email marketing campaign shouldn’t focus on your business alone. It’s your responsibility to provide customers with relevant and informative content, which can help make their lives easier.
Email them blog posts, e-books, or guides written to educate them about the best solutions to their problems. This way, your customers will not only see you as a brand that sells products or services but also as a reliable source of information.
Once you have mastered these strategies, you will find yourself enjoying a mutually beneficial relationship with your customers. Soon after, you will see your revenue shoot up not because of purchases from new leads but also because of the loyalty you are receiving from your patrons.
Nirit B. is working as a content marketing manager for ActiveTrail. She writes for some top online marketing sites and blogging advice on email marketing and marketing automation. She is a huge fan of shoes, ramen & brilliance.