The future is female, and women are at the stage front making statements. At one of the forefront are Latinas, women from a Hispanic background. They have branched out from the typical stereotypes they have assumed for years and are becoming influencers for many people out there.
We’ve rounded up the top 100 Latina influencers on Instagram based on four categories:
Before we dive into this monster post, depending on what stage you’re at in your influencer journey, here are a few additional resources for you:
- Influencer Resume/Pricing Example
- FREE 3-Day Course: Become An Instagram Influencer
- FULL Course: Make Money As An Influencer
- FREE 7-Day Course: Make Money Blogging
- FULL Course: Start A Money Making Blog
- WIN INFLUENCER COURSES: Become An Affiliate
Ready? Let’s dive in!!!
Claudia Felix-Garay is based out of Los Angeles, California. Her profile is a range of lifestyle, beauty, and most importantly fashion. She slays in outfits from JC Penny, Forever 21, and Athleta; meaning she has style for all types.
She’s eye-catching, because she always has a love for Disney, and showcases her passion for fashion intertwine with Disney.
Nadia is based out of Miami, Florida, but her origins are from the Dominican Republic. She is a blogger and with a range of interest in family, faith, fitness, but especially fashion.
What makes her stand out is her sense of amazing style, she is not afraid of color. She is a plus sized model and is not afraid to show her curves off.
Cristina Michelle is based in New York City but lives in Long Island, New York. She is new to the scene but is proving her potential in fashion.
She works as a campaign manager, while dabbling in beauty, travel, and blogging. She is petite with the height of 4’11 and flaunts pure natural beauty.
Jeseleyn Gonzalez is originally from Venezuela and now lives in Chicago, Illinois. She is young, but that does stop her from dreaming big.
She is a fashion designer and CEO of her design brand. Her style and brand are all about trends like oversize, buttons, faux fur, and more.
Evelyn is a proud Latina – she is an Afro-Latina/Nuyorican. She proves that you don’t have to be young to be an influencer or inspiration on social media. She rocks contemporary looks for women over forty and is not afraid of boldness.
Esmi Rubi is from Houston, Texas and shedding major cute outfits. She is currently a marketing major with a blog and vlog on youtube. Her current fashion sense is based on cuteness, with pops of red, black, and white.
Ruby Janet is from Mexico but now is between her home country and the city of Los Angeles. She is the only person on our list who is a beauty queen!
In 2018, she was Miss Intercontinental Sinaloa 2018. She slays on the runway and her Instagram feed. Her feed is unique that she focuses on one primary color for a certain amount of consistent posts.
Ana Faneite currently resides in Raleigh, North Carolina, but is of Venezuelan descent. She’s a coffee lover, who loves to travel and loves her fashion.
She blogs about her life and is set on making her a statement. She switches her choices of clothing, from fun and flirty to snake print sexy.
Pamela Allier is a Mexican beauty, residing in both Mexico and Los Angeles. She is not afraid of color, and intrigues from going colorful to matte clothing. She is a sunglass queen, with most of her pictures having shades.
For Medina, is straight out of Mexico City. She loves traveling around the world, but fashion is her calling. She stuns with sophisticated modern looks, head to toe.
Gaby Gómez is a breath of fresh air. She currently lives in Mexico City and stuns with her gorgeous big blue eyes. She enjoys sharing her outfits and travels with her followers.
She goes from flowy floral chic to business professional right away. She has no problem with having a little fun with her posts and sticking her tongue out a little bit.
Gabilu Mireles is an advocate for curvy girls everywhere. She is not afraid to talk about her curviness and embraces it as a lifestyle.
She started her website for this movement and empowers women to love themselves. She loves stripes and pops of color.
Amparo Zepeda currently lives in Guatalama and is a proud Guatemalteca. Her style is based upon, clean, minimal fashion. To help with her look, she is a fashion designer, who loves chicness.
Luisa Alan is the ideal boho-chic fashionista. She makes flowy outfits look like we should say goodbye to form-fitting clothes. Her style is laid back with a surprise of adding a hat to the mix.
Sandra is currently from New York City, the fashion capital of the world. To make her mark, she is an advocate of beautiful curly hair.
In her spare time, she also founded a blog on curvy fashion, which she shows on her Instagram. Her style is traditional with a twist of modernism.
Jennifer is Mexican, and currently living in Boise, Idaho. She is making a splash because not a lot of influencers are from there, but she’s making a change in the community. She is not afraid of being risque, and she takes chances on making a statement.
Flor Pereira is from Buenos Aires, Argentina. She’s into beauty, travel, and of course fashion. She likes to keep her makeup natural, or with a pop of color. She loves being comfy chic, with a bit of pizzaz.
Valentina Ríos is from Chile but is now in Madrid, Spain. She is a modern, rocker girl. She is not afraid of leather, color, and prints, and even mixing them all at one time. She walks around making a statement anywhere and everywhere she goes.
Luisa Cárdenas is a modern girl next girl, living in Mexico City. Her love of decor and fashion go hand in hand. She keeps things simple, but it makes her stand out. She’s the oversize fashion girl, with sweaters and flowy pants.
Tiffany Diana currently lives in New York City and is a social media manager. The city gives her a light to shine with her outfits because she stays on trend while capturing the perfect off-guards.
Pam Hetlinger is pure classiness. She is from Panama but now lives in the city of dreams. Her style is elegance incorporated with modern fashion. She is not afraid to rock a pantsuit.
Grasie Mercedes is Dominican and currently living in Los Angeles. She is an aspiring actress and an advent thrifter. Her style is California chic, with an edge of using patterns or a little color.
Dylana Suarez is a California girl, who now lives in New York City. She has been a blogger for quite some time and has a fascination with photography. Her style screams Zara model because she takes risks with fashion.
Natalie Lim Suarez is super inspiring – she is a singer, blogger, and fashionista. She lives in the empire state of mind and is the cool, edgy chick. She sports front bangs and effortlessly slays in anything she wears.
Brianna is an up and coming fashion influencer. She is studying within the medical field, but it does not stop her from having a killer fashion sense. She dares to be different by mixing and matching clothes of all sorts. She is a big fan of layers!
Melany C. Rodriguez is based out of three major cities/states, of New Jersey, New York City, and Los Angeles. She is killing it with making a name for herself, working with top beauty brands all while traveling around the country.
Her recent accomplishment is working with Estee Lauder as a guest speaker on their skincare workshop.
Gabriella Cataño-Salinas lives between Miami and Los Angeles. She studies social media marketing and is currently a beauty influencer.
Her beauty is unbelievable, she has light hazel eyes and does a perfect job in making them stand out with makeup. She has been seen on Univision television, and currently has a YouTube channel.
Daisy Marquez is at the top with her following and her makeup of course. She lives in Los Angeles and is one the leading makeup gurus on YouTube. Her makeup is bold all day, every day.
Celeste Pena is from Pflugerville, Texas; she is set apart because most beauty influencers are based in Dallas or Houston.
She is a college student, but that does not interfere with her passion for makeup. She is entirely self-taught and can do simplistic to full out glam.
Dulce Candy, is a proud wife and mother while dabbing in self-love advocation. She has a successful YouTube channel and is currently involved with a number of skin care routines. She is working closely with Nivea, sold at drugstores, etc.
Lora Arellano is a Los Angeles based makeup artist. Her style and look are unique. She makes a statement with green/blue color hair, and her beauty style is sinister with touches or color and girliness.
Darlene is based out of Houston, Texas. She has a YouTube channel because she loves to showcase what she can do with makeup. She takes pop cultures, holiday, and other references into account for her face look.
Based out of California, she is a makeup artist and a fashion designer. Her beauty looks are influenced by neon signs, and her Instagram goes through posts dedicated to creating those designs.
Yasmin is from Houston, Texas. She focuses on fashion and beauty. She loves a dramatic eye look, and now is getting into giveaways for her followers.
Danielle is located in Huntsville, Alabama. She loves blogging and is all about standing out with her looks. She is the person to go for bold, powerful looks to uphold.
LeeSondra Berovides is based out of sunny San Diego, California. She is self-taught and has a YouTube channel. Her winged eyeliner is one of the best and she is a go-to for a flawless makeup look.
Alondra is a fashion and beauty influencer. She loves to be full glam, and switch it from sexy to cute style. Her eyelashes make the statement on her makeup looks.
Johanna Maybelline Ortega loves to travel and includes glorified makeup looks to go with her destination. Her looks range from the highlight, glitter, and a bold lip.
Karla is located in Los Angeles, California. Her Instagram page is based on California and the different locations within the state. From form-fitting fashion to color pop, she always has her makeup looks go with each style.
YouTube content creator, and an eye for trendsetting fashion, she loves looking taking off-guard pictures and has that oomph factor in dramatic eye makeup.
This beauty guru is a wife, mother, and of course a makeup lover. She is based out of Portland, Oregon and goes for dramatic looks. She has a YouTube channel that shows looks focusing on color eyeshadow and contour 101.
This makeup lover is all about fierce eyebrows! She always has her eyebrows on point, and of course a full face of makeup as well. She is not scared to add hearts or even animal print into some of her makeup creations.
One look at Julie and you would have never thought that she is over forty-years-old. Julie is not a minimalist but fanatic of the dramatic look. Her signature colors are gold, brown, and red tones.
This makeup influencer is one of my favorites on the list, because of how fun and exciting her looks are. She stuns in various colors of hair while reflecting that into her makeup. She is not afraid to go wild, with rocking colored eyebrows and making it look sophisticated.
Erianny Noely is a natural beauty with a fabulous bright smile. She showcases her beauty with a sleek ponytail, bun or lets it down loose and finishes her look up with fantastic makeup. My favorite part of her makeup looks is that she has no fear of changing up her lip color, she goes from glossy to matte without hesitation.
Rebecca is a stunner, with exceptional makeup skills. She takes her fondness of travel to influence her makeup. One of the best aspects of her makeup is her love of glitter! She could use glitter eyeshadow every day if she wanted to.
If you are not afraid of any color, then you should follow Claudia ASAP! Every look is loud and proud, with never any use of regular color tones. Her use of color is like an artist because every look has that much drama and design.
Carolina Mansabel is unique to perfecting that “no makeup look”. She likes keeping is natural looking with a splash of color and sometimes uses a color winged eyeliner to complete the look. She adds a natural glow to her looks, with beautiful highlights paired with an excellent skin care routine.
Miss Miriam is an advocate for cruelty-free makeup and lives a vegan lifestyle. In her lifestyle, her makeup is influenced by modern pinup girls. Her winged eyeliner is sharp, and her edgy outfits are stunning!
Lais DeLeon is a fitness guru. She works hard for her body and wants others to feel the success she has. She has her own Youtube channel and even her own mobile application. She loves to include her friends in her fitness journey and showing the results of her body.
Nezza is an inspiring woman who loves talking about her fitness journey. Her motto is all about the process of fitness/health and showcases it through dance and exploration. She is all about fun!
Sandra Ramirez currently lives in California and working out is her passion. She rocks every fitness routine with cute and comfortable athletic wear. She has her own YouTube channel, and even works with some athletic wear companies. Check out her IG for some discounts!
Mariiah is based out of Dallas, Texas. Not only is she about fitness, but she’s also into dancing, singing, modeling, and is a choreographer. On her cruise through life, she is someone very much into her faith.
Brittany Been is all about fitness and fashion. She strives on feeling good and looking good. She has a YouTube channel and enjoys showcasing her meal prep. She also is a bikini competitor.
Daiana Diaz is a fitness coach and a big influencer for body love. She wants her followers to gain access to lose the weight the want to and gain their fit bodies.
Jazz is an all about empowerment and strives to be an empowerment coach to others. She has a website to showcase ways to live a better life with health and fitness regiments, she is also an advocate for healthy skin care routines.
Esmey Leon is a lifestyle and fitness expert in the making. She wants people to feel powerful through working out and in everything else in life. Her motivation stems from her website and having her podcast for people to hear.
Diana Soria Galvarro is a real fitness gal. She provides her followers with workouts, food, and how to establish a healthy fitness lifestyle. She does not have a website or YouTube channel, instead sge showcases everything through her IG.
Michelle is a spokeswoman for healthy living and eating. She loves staying fit, but is a real foodie at heart. She aims to show people multiple food options while being a big food lover. She has a website that has her meal plan menu.
Angelica is a proud Latina, who loves to inspire others around her. She loves to indulge in chocolate and sweets but knows how to eat right. She has her website to help people throughout the process of losing weight and puts up motivational quotes to inspire.
Stef Cantu is a health coach and is a founder of a fitness group for Latinas. She loves life and love showing her fit journey through traveling and with friends.
Ann Valrie is a beginner in the lifestyle and fitness world. She is personable as she shows her followers that the whole process takes time.
Christina is all about loving life and loves everything life has to offer. She posts about her fitness routines and promotes bulking powders to use.
This Instagram profile is all about workout routines. Almost every post is about how she workouts with occasional pictures of her progress.
Johannah is the girl you need to see if you want that Kim K or J Lo bod. This girl is small, but that does not deter her from accomplishing her goals. She reports her progress each month and also has a website.
Jullieana is a dedicated career woman. She is also a mother, actress, and online fitness coach. She has her own website and mobile application.
She is a choreographer and Zumba instructor and has a YouTube page. She is all about dance and promotes how it creates health and friendship!
Joanna Marie is a fitness coach. She is a firm believer in helping women get fit through a well thought out process of “no restrictions”. She wants her followers to stay happy through the process, not dread fitness.
Masiel prides herself to be the fat loss queen. She claims to be an expert and showcases her work through herself and clients she’s had.
Luz is a full-time mom but carves out time for health and good fitness choices. She is a blogger and loves rocking her edgy, sporty style.
This fitness entrepreneur is all about empowering women. She loves teaching about leading, lifestyle, and fitness. She likes posting lists of food to eat and likes showing her workouts.
Daniela Ramirez is the epitome of Instagram mommy! She is a new mother, but has taken things smoothly. She is a lifestyle blogger and loves showing off her picture-perfect family.
Darlene is a mommy that is not afraid to show off her curves. She is into styling, travel, beauty, and being a full-time mom. She has a clothing brand and works with big companies as a mom influencer.
María is a new mom in California, she’s a foodie, but most importantly she loves her family. She recently worked with YouTube and Dunkin Donuts!
Romelia is a mom blogger who does not stop working even with three children and one on the way. She wants new mothers or mothers, in general, to know how to parent and shows them cool lifestyle tricks. She always takes the most IG worthy pictures of her children.
Jocelyn loves raising awareness about the journies that mothers face. In addition to parenting, she loves talking about makeup and her love of coffee.
Marcela is a mom blogger who has three beautiful children. She loves to post pictures with her children and enjoys following trends with lettered signs.
Denise is a mom blogger, in her words “blog under construction”. She is an air force wife and has a sweet baby girl. She keeps her baby stylish with cute headbands and bows. She loves coordinating colors and accessories with her daughter in pictures.
Mitzi loves being a mother and loves her little boy. She posts many adorable pictures of him and with him!
This Dallas, Texas mom loves exploring her city with her children. She takes her fondness of motherhood and turns it into a helpful resource for many other moms through her blog.
Paulina is a full-time wife, mother, and style blogger. She shows moms out there that turning into a mother does not have to stop them from chasing their own ambitions.
Melissa is a newbie to the blogging world and to being a mom. It is fun to see her transform into a blogger mom and see how she’s becoming a mom influencer.
Brenda is a trendy mom who loves strutting her fashion. She dresses her daughter in the most stylish outfits – she loves the easy breesy on-the-go look yet still being incredible fashionable.
This mom loves to explore her city of Fort Worth, Texas, with her children. In her quest to view her town, she dresses up on trend with her two daughters. If you need style inspo for your children, this is the page for you!
Crystal is a boho-chic mother who loves capturing her son’s best moments. Her pictures don’t seem forced but capture real emotion, and they all follow a particular filter.
Kimberly is an off-guard picture mother. She captures her pictures of herself and children through candid shots instead of posed ones.
Perla is a proud mother to two children and expecting twins on the way. She loves writing and photography. She is someone that likes showcasing her children, but at the moment is displaying her pregnancy.
Ruby is a working mom. She is a special events and marketing director and is also a founder a Los Angeles blogging community. She loves bringing her children with her to events.
Kassandra is a mother to an adorable little girl. She is a blogger and a lover of DIY activities. Her greatest joy in life is her daughter and she loves doing mother-daughter activities.
Dorissa is a mother living in NYC with an occasional blogging hobby. She follows a clean-cut Instagram esthetic that includes her sweet daughter shining with seamless photographs of adorable moments in her life.
Mytha Reyna is a hardworking mother with a blog. She loves working on fitness and living her life to the fullest. Her feed showcases her family trips and adventures in her local city.
Karla Meija is a mother from Los Angeles, California. She loves her family and she’s different from the rest because she is a musician!
Alicia is a diligent mother who focuses on following her passions. She loves posting lovely pictures of her children during holidays and other events. While working on her family, blog, and becoming a foodie, she also dabbles in event styling.
Prissy is a single mother based out of Orlando, but that does not stop her from accomplishing a lot for herself and her children. She has a blog and was even a Disney Parks Moms Panelist for the years of 2016-2018, giving her an advantage to Disney World perks. Her connection to Disney has helped her gain an audience, and with that audience, she has been able to be a brand ambassador for several other companies.
Carmen is the definition of a mommy boss because she has three beautiful children while running an online organization for mom blogger/influencers. With her organization, she works in collaboration with companies, and her children take part in the action!
Do you love our list of Latina Influecers? Who else would you add to this list? Comment below!
Gabriela Gutierrez is a social media intern for LadyBossBlogger. She is currently working on getting her bachelor’s degree in Chicago majoring in Communication and Media. She works for DePaul University as a social media assistant and dabbles in influencer marketing as an upcoming brand ambassador with companies.