Unique content creation is crucial for your entrepreneurial credibility. Sponsored content that doesn't look like advertising is called CONTENT MARKETING, and it is the best way for your brand to gain visibility and credibility online. The idea is to stimulate interest in your brand's products or services through online articles with the end goal of earning trust, brand … [Read more...] about How To Build A Credible Online Brand Through Content Marketing
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3 Time Management Game Changers (So You Can Have A Personal Life)
When people meet me through my work, they first see an entrepreneur running a brick and mortar business with 5 locations and 70 employees. (I run a chain of barre + yoga studios that’s ever-expanding!) The most important part for me is time management! When they get to know me better and find out that I also have two kids, a loving partner, and a healthy obsession with … [Read more...] about 3 Time Management Game Changers (So You Can Have A Personal Life)
How To Stay Authentic As An Influencer
So, you’ve reached a point with your Instagram where brands are sponsoring your posts, congratulations! You’ve worked hard to gain your influence and to reach this point. But then comes the tricky question, is this sponsorship right for you? Here are 5 things to keep in mind when contemplating whether or not to accept a sponsorship. Or if you're striving to become an … [Read more...] about How To Stay Authentic As An Influencer
Top 4 Programmatic Advertising Tools To Promote Your Brand
Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time. Top 4 Programmatic Advertising Tools To Promote Your Brand 1. Programmatic Ads Programmatic ads account for about 75% of the total digital ad … [Read more...] about Top 4 Programmatic Advertising Tools To Promote Your Brand
6 SEO Tips For Launching An E-commerce Site
Attracting people to your e-commerce site is something you should consider long before you start building it out. There are 3 key ways to go about this; Paid advertising Content marketing Social media All are worthwhile and each should be addressed in its own fashion. However, the foundation of your marketing efforts should be search engine optimization … [Read more...] about 6 SEO Tips For Launching An E-commerce Site