Blog Resources Brand Resources Business Resources Elaine's Advice Column

How To Build A Credible Blog And Stand Out From The Rest

What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online. The more people can find about you online, the more credible you are. Especially if your blog is mentioned in …

Continue Reading
Brand Resources Business Resources Digital Resources Marketing Resources

5 Email Marketing Strategies To Improve Brand Loyalty

While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …

Continue Reading
Brand Resources Business Resources Solopreneur Resources Startup Resources

How To Grow Your Personal Brand

With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …

Continue Reading
Brand Resources Business Resources Small Business Resources

How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

Continue Reading