Content BY Female Entrepreneurs FOR Female Entrepreneurs
Starting a business can be hard, but one of the most important things that you really need when starting a business is your logo! Your business needs to have a face or a unique image to represent your company. Chances are, you wouldn’t buy from a business or a person that doesn’t have an identity, …
What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online. The more people can find about you online, the more credible you are. Especially if your blog is mentioned in …
While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …
With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …
Recently, I was told from a potential client that I have a strong personal brand. I was shocked that more than my company, he saw my personal brand… He said wherever he is, I tend to show up. Yes, I did my happy dance! So, I thought I would share some insight into how I developed my …
As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …