Content BY Female Entrepreneurs FOR Female Entrepreneurs
Creating great visual content can be a vital way to help you engage your audience, because visual content can get your messages out much faster than text, thereby drawing more attention. However, producing a catchy featured image is not easy, especially for people who have zero graphic design knowledge and skill. In this post, I …
A brand is what defines you as a company. It is what people think of when they hear certain words. Your brand shows the core values of who you are and what your business is trying to achieve. It is what helps you stand out from other competitors in your field. You will find that …
The word “influencer” is new, but the concept behind it isn’t. Word of mouth has always been one of the most powerful forms of marketing because it comes from someone we trust and whose opinion we value. What has changed is that the world has gotten so much bigger because of how the internet connects us …
Not every niche is viable or profitable, not matter how “passionate” you are about it. That is the one big lie that most bloggers believe when they start out: “Just follow your passion, and you’ll make good money.” Another big lie is that you’ll make good money right off the bat. There are several distinct …
As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn’t. One thing that lots of people will tell you to do that you really don’t need to do is send a “media kit.” Now, having said that, you still need a media kit, …
If you know what brands are looking for, you’ll know how to fit their needs. But before we dive into that, you must have the right mindset and approach towards influencer marketing; and no, it’s not all about freebies. You have to start thinking of yourself (and your brand) as an advertising agency. Magazines, TV, …
Starting a business can be hard, but one of the most important things that you really need when starting a business is your logo! Your business needs to have a face or a unique image to represent your company. Chances are, you wouldn’t buy from a business or a person that doesn’t have an identity, …
What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online. The more people can find about you online, the more credible you are. Especially if your blog is mentioned in …
While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …
With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …