Book Resources Business Resources Elaine's Advice Column

How To Live A 5 Day Weekend

Consumers don’t buy products, they pay for better versions of themselves. People pay for books because they’re not satisfied with their current state of knowledge. If a book can change someone’s current state of dissatisfaction into satisfaction, the author has done their job. The book, 5 Day Weekend, has been transformational for me along my journey …

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5 Ways To Write A Ridiculously Shareable Post 

Ever written a blog post you thought could win a Pulitzer prize, only to click on that pesky “stats” page to find that it’s only been shared once? And that share was your grandma on Facebook? Yeah, we get it. After all the work of building a blog and growing your writing skills, it can …

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Interviews Marketer Speaker

Julia Izmalkowa Spots Consumer Lies To Help Businesses Make Better Decisions

Julia Izmalkowa is the founder of Izmalkowa, which specializes in the Psychology of Lies. Izmalkowa uses the same knowledge and techniques that the FBI, Pentagon, and many other military organizations use to spot the lies. She spots the lies of consumers to make sure that business decisions are based on truths rather than declarations. Her …

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How Strategic Content Converts To Email Subscriptions And Sales

WITHOUT a content marketing strategy, you’ll be a blogger. WITH a content marketing strategy, you’ll become a blogger with a business. What is content marketing? Educational blog posts that give you credibility due to how well it’s written and how helpful it is to the reader. What is STRATEGIC content marketing? For every single piece of content …

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5 Step Definition Of A LadyBoss

The rise of social media platforms has catapulted terms like #girlboss and #ladyboss into the media stratosphere. Some female entrepreneurs use these words so often and in such different contexts that it is worthwhile to stop for a moment and ask ourselves the question. What makes a woman a ladyboss? First and foremost, it is …

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How To Design A Flyer In Under 5 Minutes

Creating great visual content can be a vital way to help you engage your audience, because visual content can get your messages out much faster than text, thereby drawing more attention. However, producing a catchy featured image is not easy, especially for people who have zero graphic design knowledge and skill. In this post, I …

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5 Ways To Get People To Sign Up For Your Email List

You’re going to need 3 tools to help you build your email list; Sumo – helps you collect emails when people visit your blog/website. ConvertKit – helps you stay in contact with the people that sign up for your list. Canva – helps you design a freebie to give your visitors in exchange for their …

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How To Write Irresistibly Clickable Headlines

We all know that being able to write great headlines is half the blogging battle. Getting people to click on your blog post is hard! So what are the best strategies to get people to check out your content? Simply said, there are 2 main formulas that can help you create successful headlines. 1. “How-To” …

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How Influencers Make Money On Instagram

The word “influencer” is new, but the concept behind it isn’t. Word of mouth has always been one of the most powerful forms of marketing because it comes from someone we trust and whose opinion we value. What has changed is that the world has gotten so much bigger because of how the internet connects us …

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