Business Resources Email Resources

How To Use Video To Increase Your Email Response Rate By 80%

Visual content is taking over the web. You can’t spend time on the net without running into loads of photos, gifs, memes, screenshots, infographics, and videos. Visual Teaching Alliance found that 90% of the information transmitted to the brain is visual. When this is the case, it is no surprise that visual content exploded on …

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Elaine's Advice Column Email Marketing Tips

5 Ways To Get People To Sign Up For Your Email List

You’re going to need 3 tools to help you build your email list; Sumo – helps you collect emails when people visit your blog/website. ConvertKit – helps you stay in contact with the people that sign up for your list. Canva – helps you design a freebie to give your visitors in exchange for their …

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Business Resources Email Resources Marketing Resources Writing Resources

How To Get Better Results From Your Email Marketing Strategy

Email communication remains one of the most effective marketing tools in business today. The simplest and most obvious way to increase the effectiveness of your email distribution is to conduct experiments on limited groups of recipients and analyze the results. Let’s dive into five things you can do to increase the efficacy of your email …

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Elaine's Advice Column Email Marketing Tips Social Media Tips

How To Turn Your Social Media Followers Into Subscribers

I’ve been blogging for a year and a half now and grew LadyBossBlogger.com to over 100K followers across all my social media channels… However, once I got there, I realized that followers are great, but emails are better. WAAAAY BETTER. ? I wish I had spent more time amassing emails v.s. followers, which is what I am …

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Brand Resources Business Resources Digital Resources Marketing Resources

5 Email Marketing Strategies To Improve Brand Loyalty

While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …

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