Blogging Tips Elaine's Advice Column Email Marketing Tips Marketing Tips

How Strategic Content Converts To Email Subscriptions And Sales

WITHOUT a content marketing strategy, you’ll be a blogger. WITH a content marketing strategy, you’ll become a blogger with a business. What is content marketing? Educational blog posts that give you credibility due to how well it’s written and how helpful it is to the reader. What is STRATEGIC content marketing? For every single piece of content …

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Elaine's Advice Column Email Marketing Tips Social Media Tips

How To Turn Your Social Media Followers Into Subscribers

I’ve been blogging for a year and a half now and grew to over 100K followers across all my social media channels… However, once I got there, I realized that followers are great, but emails are better. WAAAAY BETTER. ? I wish I had spent more time amassing emails v.s. followers, which is what I am …

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Brand Resources Business Resources Digital Resources Marketing Resources

5 Email Marketing Strategies To Improve Brand Loyalty

While lead generation has been the focus of most marketers, let’s not forget that our interaction with customers shouldn’t end after their purchase. Keeping in touch allows you to forge strong relationships with customers, which can result in repeat business. According to the advisory firm Bain & Company, increasing customer retention by 5% can boost …

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5 Proven Mechanics To Successful Business Email Writing

Emails are one of the most common communication tools in business – but they aren’t always as effective as we would want them to be. The tricky thing about business writing is that businesspeople are often busy and unable to spend a lot of time on reading all that comes to their inbox thoroughly. That’s …

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