Copywriter Interviews

Marisa Corcoran Helps People Make Money With Persuasive Emails

What you’ll learn in this interview: The 3 items this copywriter uses to run her business. The 1 mini-course that helped her client’s landing page convert at 85%! Her acne-fighting skincare and makeup routine. The 1 book that finally kicked her coffee addiction. The 1 daily productivity tool that even tracks her water intake! How …

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Business Resources Email Resources

How Often Should You Send Emails?

You’ve heard before and now you’ll hear it again: timing is everything. In the fast-paced, “information overload” world of digital marketing, there’s really nothing more important than making sure your message is given to the right people at the right moment. If marketing emails are an essential part of your online strategy to expand your …

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Business Resources Email Resources

How To Use Video To Increase Your Email Response Rate By 80%

Visual content is taking over the web. You can’t spend time on the net without running into loads of photos, gifs, memes, screenshots, infographics, and videos. Visual Teaching Alliance found that 90% of the information transmitted to the brain is visual. When this is the case, it is no surprise that visual content exploded on …

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Business Resources Email Resources

How To Use Data To Improve Relationships With Customers

Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors. Did you know that you can also use data to improve your relationship with your customers? Believe it …

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Elaine's Advice Column Email Marketing Tips

How To Get Your First 100 Email Subscribers in 30 Days Or Less

If getting emails was easy, every single blogger out there would have lists overflowing with subscribers. However, it’s not. The secret to getting your very first subscriber is to be able to offer something so irresistible that they would normally pay for it… but you’re giving it away to them for free. This is the …

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5 Steps To A Great Email Strategy

Whether or not Benjamin Franklin ever said “by failing to prepare, you are preparing to fail,” the quote is true for many things, including email campaigns. If you want to get the best results possible, it’s imperative to plan your campaigns thoroughly before launching them. Effective planning and implementation of email strategies will increase customer …

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Blogging Tips Elaine's Advice Column Email Marketing Tips Marketing Tips

How Strategic Content Converts To Email Subscriptions And Sales

WITHOUT a content marketing strategy, you’ll be a blogger. WITH a content marketing strategy, you’ll become a blogger with a business. What is content marketing? Educational blog posts that give you credibility due to how well it’s written and how helpful it is to the reader. What is STRATEGIC content marketing? For every single piece of content …

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Business Resources Email Resources Marketing Resources Writing Resources

How To Get Better Results From Your Email Marketing Strategy

Email communication remains one of the most effective marketing tools in business today. The simplest and most obvious way to increase the effectiveness of your email distribution is to conduct experiments on limited groups of recipients and analyze the results. Let’s dive into five things you can do to increase the efficacy of your email …

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