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How To Successfully Market Your Events Online

As an event planner or promoter, you juggle a lot of things… and eventually, a mistake is bound to happen. We are not referring to an error that is an easy fix, we are referring to a mistake that creates a financial consequence for your client. Before we dive into how to MARKET your event, …

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6 Reasons Why Digital Marketing Is Essential For Startups

Managing a startup is serious business; even though the prospect of transforming your vision into reality might appear to be an exciting one, the journey can be daunting. The challenges are diverse, just to name a few: Running on a bootstrapped budget Keeping pace with the competition from established rivals Onboarding the best resources Managing …

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5 Best Ways To Market Your Hair Extensions Business

The hair extension industry is becoming more popular and is growing every year across the globe. The demand for different hair extensions which include wigs, tape-ins, clip-ins, sew-ins and many more, show that there is a great opportunity to engage in the hair extension business. If you are thinking of starting a hair extension business …

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How To Maximize The Benefits Of Printed Marketing Materials

Small business owners have a hard time figuring out how to gauge the effectiveness of printed marketing materials. To help you get more value out of your invested money in printed marketing materials, here are the key tips you should remember when creating your materials. How To Maximize The Benefits Of Printed Marketing Materials 1. …

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6 Common Myths About Video Marketing (You Thought Were True)

Every second of your video matters when it comes to marketing, which is why it’s important not to mess up by not believing in these 6 common myths about video marketing. 6 Common Myths About Video Marketing 1. Video Marketing Doesn’t Work Here are some data points for marketers who still doubt the success of …

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What Is Influencer Marketing And How Can Marketers Use It Effectively?

Influencer marketing is becoming the norm for marketing campaigns. This type of marketing blends celebrity endorsement with everyday social media that audiences will continue to see. Depending on what type of influencer you’re trying to hire, they may not necessarily be the traditional “celebrity”, in fact, they may have more influence and ability to sell …

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How To Use Hubspot Marketing Tools

Whether you’re looking to attract unique visitors and turn them into leads, add automation to what you’re already doing manually, or create excellent customer service routines, HubSpot is the tool for you. They are centered around an incredible CRM (customer relationship management)  which helps you create lasting relationships with your customers – and guess what, …

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