Who doesn’t want more website traffic? As a business, blogger, or entrepreneur getting more site traffic allows you to increase your visibility. Whether your site is sorely lagging and needs a full overhaul, or you just want to get even more eyes on what you do, here’s a guide to help your site generate more traffic than ever before.
1. Overhaul the site
Many business owners are guilty of letting sites stagnate. While your site may once have been top-of-the-line, it can easily slip into obscurity.
Since there are easy ways to design websites online and plenty of thirsty designers looking to help, there’s no excuse for a site that doesn’t take into account the latest web features- including mobile users. Revamping your site will allow for increased engagment as it becomes easier and more enjoyable for people to use.
2. Create memorable, helpful content
Many marketers who don’t quite understand what they’re doing have confused ‘going viral’ with ‘creating good content’. While it’s nice to have a post take off in a big way, instead invest in creating memorable, quality content that cuts through the constant ‘chatter’.
Research what your target audience wants to see. Specifically, invest time in answering specific questions thoroughly. Websites indexed by Google with question-answering blog content can perform up to 4x better than other sites.
Posting more often, 16 times a month as opposed to 4 or less, also generates about four times the traffic. In short, post regularly, post stuff that is relevant to your audience, and answer their questions.
3. Do your research
A key part of creating that compelling content is knowing your audience and what they’re searching for. Make sure to match your social media usage to that of your audience, and keep up with changes, too.
This means making smart use of metrics and data analytics. Have a ‘buyer persona’ created for your products, and research keywords relevant to that persona. Use your meta description, page title, and even the URL to help boost your content.
Remember, if you don’t have the time for this, an SEO agency could help. Just make sure it gets done.
4. Stay active
We’re in the generation of social media marketing. If you don’t have a presence on social media platforms relevant to your audience, then you don’t have a voice with them.
Social media is one of the best ways to speak to, with, and about your audience. Your compelling content you’ve worked so hard needs to be shared here too.
But it’s not just about talking at your fans. Look at it as a chance to interact with them, instead.
Use industry-relevant hashtags to help people find you, and keep the pages fresh and filled with new content. Encourage readers to click through to your main site. And don’t be scared to tag an influencer or two who might be interested.
5. Work with influencers
Perhaps create an industry-influenced content piece in which you share their opinions. Think ‘10 top interior designers weigh in on future couch trends’ and tag them when it goes live.
Pay them for a sponsored post or two, although that’s a strategy not to over-employ. Or ask them for a Q&A. Creative ways to make the most of an influencer partnership abound.
6. Be smart with advertising
Even when cash is tight, smart online marketing can help drive traffic where you need it. From social media to search ads, contextual advertising lets you keep your displays and marketing spend to a very tight demographic niche.
Remember your buyer persona and data metrics from earlier? Now’s the time to use it. With these in place to make sure you target industry-relevant keywords and ads displayed to the demographics most likely to convert, your ROI can actually be pretty solid.
7. Use email campaigns
Gone are the days of blanket email spam, but that doesn’t mean that email marketing can’t be very effective indeed. People check their emails daily making it a great place to focus.
There’s a lot involved in email marketing best practices, so it’s important to take a deeper look. Creating mobile-friendly, enticing email content that’s personalized to the interests of participants can do a lot for both marketing campaigns and website traffic.
8. Pay attention to SEO best practices
It’s not glamorous, but SEO matters when it comes to site traffic! From the text on your website itself to the content you’re creating, SEO should always be at the forefront of your mind.
It doesn’t matter how compelling your work is, if search engines can’t find it, you lose visibility and reach While organic reach has been limited in recent years, it still accounts for a great deal- and best of all, it’s free!
There’s no way to gamify the system and immediately generate hundreds of views. However, careful attention to your content and brand, alongside these strategies, will help increase site traffic therefore increasing visibility.
Additional articles you might be interested in:
- How To Get Better Results From Your Email Marketing Strategy
- How To Set Up Email Automation To Increase Sales
- 5 Email Marketing Strategies To Improve Brand Loyalty
- How To Get Better Results From Your Newsletters
- How To Discover And Engage Your Target Audience
- What Are Lead Magnets And Why Do You Need To Create Them?
- How To Write Emails People Will Actually Read
- 5 Ways To Get People To Sign Up For Your Email List
- How To Leverage The Lastest Call To Action Trend
- How To Build An Email List
- 5 Tips That Will Help Your Brand Stand Out
- How To Get Your First 100 Email Subscribers In 30 Days Or Less
- 5 Steps To A Great Email Strategy
- How Strategic Content Converts To Email Subscribers And Sales
- How To Write Killer Copy For Web, Email And Social Media
- 5 Proven Mechanics To Successful Business Email Writing
- How To Wield The Power Of Your Email Signature
- How To Boost Your Business Email Click-Through Rates
- 5 Simple SEO Tips That Will Help Your Business Reach The Right People
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.