Why Social Media Marketing Is Important For Any Online Company

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In this modern digital era, social media platforms are not only used for catching up with your loved ones and for fun. Social media marketing has also become a great source for businesses to market their products and services.

Almost 57% of the worldwide population uses social media. This makes it a great platform for online businesses to increase brand awareness and engagement rate rather than relying on traditional advertising methods. For instance, many online businesses try to get YouTube subscribers to showcase their products to their potential customers, so they can get a better idea of their products.

If you’re interested in giving a boost to your online company, this article will tell you about the importance of social media marketing.

1. Cost-effective marketing

The conventional methods of marketing such as magazines, newspapers, or television can be quite expensive, especially for an online small-scale, start-up company. Businesses can spend plenty of their money on advertisement.

Social media marketing can be ideal for your company to advertise your products or services while saving money and putting it to better use. Creating an account on social media such as Facebook, Twitter, and Instagram is absolutely free and if your social media marketing strategies are on point, you don’t need to spend your money on the paid ads.

However, even the paid ads on social media platforms are more cost-effective than the other traditional ways of advertisement as it allows you to create ads according to your budget while targeting certain consumers.

2. Increases customer satisfaction

Social media has bridged the communication gap between companies and customers. As online businesses are all about their presence and influence on the internet, social media is ideal for them to communicate with their customers.

For instance, Netflix provides customer care on their Twitter account, and that easy way of communication is equivalent to more happy and satisfied customers.

Businesses can also address the problems of their customers by responding to their DMs or comments and provide better after-sales service. This also allows the potential customers to have a positive image of an online company after visiting their social media accounts.

3. Elevates website traffic

Almost every online company has one main goal-to increase the number of visitors on their website, as this has more potential to drive more sales. While online content creators often make money primarily from the content they produce, businesses mostly promote their products or services through content and social media.

Social media platforms serve as a gateway to their website. Most businesses who post on their accounts often add a link to their product. If the social media marketing strategy is up to the mark, a company can get more clicks to their website.

This gives them a chance to convert website visitors to customers and leads to an increase in sales, and therefore, increased profit margins.

4. Learn about competitors

With the rise in social media users, the competition for online companies has increased and more people are operating their business online. This gives companies and businesses an advantage in monitoring and analyzing their competitors’ social media marketing strategy.

You can easily see how they reply to their customers and how they promote their products or services. Use what you learn to make your marketing strategy even better. You will gain a competitive advantage and attract more customers to your website.

5. Enhances SEO rankings

According to research, most people search for a product or service on a search engine like Google prior to buying. If your website ranks on Google, you will be able to drive more sales revenue for your company.

Your website’s blog can help you rank on Google. You can use relevant keywords or links in them to make your website more visible to prospective clients. You can also share those blogs on your social media accounts using hashtags helps to drive additional traffic to your website, which can ultimately help your website rank on Google. 

6. Improves brand loyalty

Most businesses use their social media accounts to learn the taste and preferences of their target customers. This allows them to tailor their products and service according to their needs. Replying to their DMs, comments or queries is ideal to stay connected with your customers and transform them into your regular, loyal customers.

If a company runs polls on their account, they can get a better understanding of their prospective and current customers. Showing your customers you care, allows them to feel more loyal to your brand.

A loyal customer base can be a great source of free advertisement. Utilize them! They are likely to talk more about your brand and advertise your products or services on their page.

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Grace Lopykinski is a blogging intern at LadyBossBlogger. She currently attends the University of Tennessee and is studying business administration and English.

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