How To Effectively Use Hashtags On Instagram

There’s no secret key to what hashtags will make your Instagram account blow up, but there are plenty of tips and tricks you can use when hashtagging that can certainly help grow your brand.

Here are 5 ways to effectively use hashtags on Instagram.

1. Don’t Overuse Hashtags

While you can use up to 30 hashtags per post, it’s often unnecessary. In fact, most posts only contain 1-3 hashtags.

There’s no point in using irrelevant hashtags on your post just to try and gain likes. Make sure you are using a few core hashtags that have to do with the content instead of 30 hashtags that are irrelevant to the post.

2. Create A Branded Hashtag

A great way to grow your Instagram is to create a branded hashtag and encourage your followers to use it.

The hashtag could be your brand name or a saying of yours. This will create a personalized hashtag page just for your posts and your follower’s posts with this hashtag, which will drive people to your content if they search the hashtag or click it.

3. Hide Hashtags

Hiding hashtags is a way to use hashtags on your posts without it distracting your followers from your content.

On your Instagram stories, you can hide hashtags behind your photos, while on your feed posts, you can comment the hashtags rather than using them in your caption.

This has become quite popular lately, especially on Instagram stories, as it leads more people looking for content like yours to your page- without distracting your current followers.

4. Find Trending Hashtags

There are several ways to go about finding trending hashtags, such as:

Using hashtag tools, such as Later
Paying attention to hashtags in your feed
Seeing how many posts are under certain hashtags

Once you find trending hashtags, use ones that correlate directly with your brand or content on your posts. Don’t use irrelevant hashtags just because they are trending.

5. Research The Competition

When deciding what hashtags to use, look at other accounts similar to yours and see which posts of theirs are doing well. Look at the hashtags they have on the post.

Using hashtags that other influencers or brands in your niche use can lead their fans to also finding you.

These people have an audience that is your niche, so why not follow in their footsteps?

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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.