Search engine optimization is a marketing strategy that can help you improve your website’s rankings on search engines and bring you closer to your target audience. As a business owner, you need to establish an SEO strategy if you want to make sure your content and products are being seen by your ideal customers. This will allow your business to continue to grow due to your online presence.
Here are five simple SEO tips that you can use to make sure your business reaches the right people.
1. Incorporate relevant keywords
You must target the right keywords when writing your website copy. This will ensure your website ranks for the right queries on search engines, so you reach the most suitable people.
To identify the most relevant keywords for each of your web pages, you need to conduct keyword research. This is the process of using specialist tools and inputting relevant words that are common within your niche. These tools include Ahrefs’ Keyword Explorer or Ubersuggest. You’ll then get a list of keywords that your target audience has searched, so you can pick the most relevant ones for your products or services.
Keyword research tools provide info about the search volumes of keywords, and how difficult they’ll be to rank for. This can help you select the best keywords to incorporate into your copy. You should also make sure you’re sprinkling the keywords naturally into your website copy and avoid adding them inorganically into every sentence.
You can use a similar approach when writing the content for your website by making sure you focus on identifying and using relevant and specific keywords that can help you reach the right people. For example, if someone was looking for a SEO company in orange county, they may type in the Google search bar “Seo orange county” those 3 words are the keywords that SEO company would want to target.
Putting it into use
For some inspiration, let’s take a look at a website that does a great job of including relevant keywords in its website copy.
Florin Roebig is a law firm specializing in practice areas like personal injury and medical malpractice. Their website has a page where they focus on promoting their services as motorcycle accident lawyers. On the page, you’ll see that they have incorporated relevant keywords like “motor accident” and “motor accident lawyer” into their web copy in a natural way.
This strategy has helped them to rank on the first page of Google for relevant keywords with a collective monthly search volume of 176,840. This gives their website a fantastic chance of reaching their ideal audience.
Use a similar approach when writing the content for your website by making sure to focus on identifying and using relevant and specific keywords that can help you reach the right people.
2. Publish content customers want
Content marketing involves creating and distributing useful and valuable content that can attract and educate your ideal customers. Also, it’s a technique that can help boost your SEO.
Come up with relevant topics to create valuable content that your customers will appreciate. Previously, we explained how to conduct keyword research. You can also use this method to inspire your content topics. Look through the list of keywords or search queries to collect and try to craft topics that will help your ideal audience.
There are various types of content that your audience finds helpful, such as how-to guides. These are informative pieces of content that can help your readers perform a specific task. Also, try ultimate guides. These are long-form articles that give in-depth information that will explain a topic or problem. Depending on your site, you might even want to write blog posts about the latest industry news in your field.
Here’s an example of content that businesses have published on their websites to boost their SEO.
My Canada Payday is a financial lending company based in Canada. Their blog contains valuable posts about financial help for Vancouverites in 2021. The post gives practical information on how people living in Vancouver can get financial support from different programs or grants to help them deal with the economic impact of Covid-19.
The company is for Canadians, so it’s a very timely and useful blog post that can help those who need assistance, financially as well as emotionally. It will also help the company reach its target customers through search engines when researching their financial options.
Think about what your audience really needs help with or wants to learn more about. If you can create content that addresses their struggles, you’ll attract your target customers and build a connection with them.
3. Include link-building
Link-building is a marketing strategy that allows you to secure hyperlinks from other websites. It’s a common technique to better your SEO. Also, it can improve your credibility and allow for high-quality content on your site.
One way to build links on your website is by guest posting for relevant websites or by creating helpful resources that people will want to link to. Also, by contributing quotes to other people’s articles, you’ll usually be credited with a link back to your site. Additionally, doing something newsworthy will cause people to write about you and link to your website.
It’s important to secure backlinks from target high-quality and authoritative sites. This shows search engines that you are affiliated with a credible site, therefore improving your chances of ranking higher on the SERPs.
To determine the quality of a site, you can use a domain authority checker. These include the ones from Moz or Ahrefs that allow you to determine the authority of the sites you’re considering. The higher the domain authority, the better. This will help you evaluate your options and pick what will give you the best results for your link-building efforts.
4. Add internal links
Internal links will lead users from one page of your site to another. They help search engines better understand how your site is structured, the content on your pages, and which are your most important web pages.
As your incorporating internal links in your copy, make sure everything flows naturally. This is easy to do when you mention certain products and services in blog posts or see the opportunity to link to related products or topics on a category page.
Internal linking example
For some inspiration, here’s an example of a website that knows how to incorporate internal links into its web copy.
Mailchimp is an email marketing platform for small businesses. On their website, you’ll see that they seamlessly add internal links to all their blog posts. For example, they have a post that teaches their audience how to import contacts to Mailchimp.
In their posts, they include relevant internal links to articles written on related topics. And these links help direct readers to posts that they might also be interested in.
It’s a great way to practice internal linking, and it also provides more guidance for their audience. You could follow the company’s lead and include internal links in your website copy using a similar technique. It helps Google to better understand your site, and it does an excellent job of boosting your SEO.
5. Prioritize user experience
Prioritizing your users’ experience on your site allows your SEO and business to improve. If your website doesn’t offer a positive user experience, readers won’t stick around long enough to make a purchase. This could increase your bounce rate and hurt your SEO.
If you want to make sure your site offers a good experience for visitors, make sure that your website has a variety of things including:
- Fast load speed
- Legible fonts that are easy to read
- Necessary information that can help people make decisions.
Great site example
Your website design should also be simple but effective, and you should design intuitive navigation that is easy to use. To give you a practical example, let’s take a look at a site that always provides a positive user experience.
Sleeknote is a tool that helps businesses to engage with website visitors. On their website, they tick most of the boxes for creating a positive experience for visitors.
Their website loads incredibly quickly, it’s easy to read their content, and they use intuitive navigation practices in their header and footer to help people find the pages. They even have a help center where they provide the necessary information on how to use their tool and answer other frequently asked questions.
They’ve done a really good job of making sure people have a great time on their website, so take note and try to model yours similarly.
If your website isn’t reaching the right audience, you’ll have a hard time growing your business as you won’t be getting qualified leads and sales. In order to prevent this, you need to take steps that will help get your business in front of the right people through SEO.
Try to include publishing content that your ideal customers would like, adding internal links to your pages, and incorporating relevant keywords into your website copy. Once you’ve implemented all of the tips mentioned in this article, it won’t be long before you start to see fantastic results as your SEO improves your business.
Additional articles you might be interested in:
- 11 Reasons SEO Is Crucial For Business Growth
- How To Master SEO As A Beginner
- 5 SEO Tools Every Online Business Owner Should Have
- 11 Tips On How To Get Blog Traffic Using SEO
- 10 Most Common SEO Mistakes Entrepreneurs Generally Make
- 5 Things You Need To Know About SEO
- How To Accelerate Your Online Marketing Campaign With SEO Content
- How To Write Irresistibly Clickable Headlines
- 5 Simple Ways To Get On The First Page Of Google
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.