How To Analyze Your Online Marketing With Google Analytics

How To Analyze Your Online Marketing With Google Analytics

Google Analytics is a very powerful tool used by companies to evaluate and analyze online marketing strategies.

In this post you will learn how to analyze your online marketing strategy using it.

It is more important to create high-quality content over large quantities so your website can offer good value. This will help you generate organic traffic to your web pages.

How To Analyze Your Online Marketing With Google Analytics

What is Google Analytics?

Google Analytics is a tool that helps you understand the effectiveness of your website’s marketing campaign. It shows the user interaction experience on your website and how well your business is performing online.

There is great value in the insights regarding customer interests and market trends. Therefore, make sure to use Google Analytics in your business strategy.

Optimizing your website with Google Analytics requires a strong internet connection like the one offered by Cox internet to execute your marketing strategies effectively.

What are the core components of Google Analytics?

To analyze a website, improve and develop an effective marketing strategy, you will need the core components of Google Analytics which include the following:

1. Study Your Traffic Channels

One of the most valuable insights in the world of digital marketing is to understand how customers find you online.

Traffic channels allow you to determine how your marketing efforts are working for your business or where changes are needed. There are several traffic channels you need to evaluate to understand which ones work best for you.

  • Direct: Direct visits are the ones where users enter your website’s URL in the browser to find your site.
  • Organic Search: These visits come from unpaid search results. When you optimize your website for search engines, you increase the visibility of your site for users so they can easily find and visit your site.
  • Email: These visits come from the emails you send out to customers. Make sure to send personalized emails to your customers with discount coupons along with your website’s URL link so that they can easily find your site.
  • Paid Search: Traffic generated from paid search is quite an effective approach as it helps to generate revenue with the help of Google Adwords. However, this type of marketing can prove to be expensive.

2. Manage Your Site Content

Site content is a component of Google Analytics that includes four different sub-sections:

  • All Pages: This is where you find details regarding the pages of your website. You can easily track the pages that are performing well and the ones that are not. For instance, you can see information like page-views, unique page views and bounce rate, etc.
    • Page-Views is the number of times the web page was viewed by users.
    • Unique Page-Views is the number of unique visits to your website.
    • Bounce Rate is the percentage at which people leave your site without visiting other pages.
  • Content Drilldown: This is the same information as in All Pages, but in this section the information is broken into sub-folders so that users can find detailed insights. The reports generated in content drilldown are much more detailed and help you understand the problem with the pages not doing well.
  • Landing Pages: Landing pages show you the actual conversion rate of your website. This enables you to improve your knowledge of the pages and make necessary improvements to enhance the conversion rate of your site.
  • Exit Pages: These are the final pages of your website. For instance, the Contact Page, About Us Page, and the Check Out Page. Users tend to finish their visit on these pages and it’s important to ensure a smooth experience when they leave your site.

3. Know Your Audience

To make better conversions, you need to know who your audience is. Your marketing strategies should address your target market.

Study your audience and their buying patterns to reach out to them at the right time and in the right place. Moreover, keep full records of your customers to send personalized messages to them.

Make strong and long-lasting relationships with your clients. This will help you achieve customer loyalty as well as brand recognition.


Measuring the performance of your business is the key to success. Keep an eye on the return rate and be aware of the pages producing good results and of the ones that are not.

Using Google Analytics to measure the performance of your website will help you understand how to improve the conversion rate and decrease the bounce rate of visitors. When you know the people visiting your website, you can easily tailor it according to their interests and preferences to offer valuable and meaningful content.

Utilize and concentrate on the aforementioned factors so that you can monitor the traffic and choose the best platform for marketing your website.