Blogging has long been known as a content-marketing strategy for many businesses. Right now, it is safe to say that all businesses who might attempt to grow their following online should have their own blog. In fact, some individuals even consider blogging as their business!
One of the most effective ways to connect brands and bloggers is through sponsored posts. Sponsored posts are basically blog posts intended to promote a product or service from an affiliated company.
Here are the great benefits of having sponsored posts on your blog:
- Additional income – since blog posts are sponsored, this means that companies pay you to write posts about them. Aside from your usual income streams, sponsored posts can also be a great way to earn money.
- Blog authority – having sponsored posts in your blog is like a status symbol. It shows that your blog can influence others and that you already have a following large enough to convince some people to look into another business.
- Great blog ideas – are you running out of topics to cover for your blog? Filling in some sponsored posts that are related to your niche is also a great strategy. This way, you don’t have to spend too much time thinking about what to write next.
Since the main purpose of sponsored posts is to make conversions for another company, it is important to write blogs that are effective to bring sales. In this post we will be looking into great tips to create profitable sponsored posts.
1. Use your SEO keywords wisely
The first step in creating sponsored posts to be found in search engines is placing the right keywords for the product or service you are trying to promote.
For example, suppose a company reached out to you asking if you can make a sponsored post about an organic lotion. Now, the first step in creating anything is to find which keywords in Google are most searched for their product.
To do this, you can use Google’s Keyword Planner or SEMrush to find ideal keywords for their product. You may find keywords such as “organic lotion for babies” or “organic lotion for women,” and you can take note of these to add to your post.
Additionally, don’t forget to place their product’s name in the post so that it would also target users who are looking for the specific item.
2. Narrate your hands-on experience with the item
People love reviews.
The most effective sponsored posts are those which aren’t overly promotional, but those which provide value and honestly-review products. This also builds your credibility as a blogger.
You cannot fully review an item if you don’t have hands-on experience with it.
If this isn’t possible, you can do your research and find other people’s reviews and compile their opinions on them. Having an in-depth review of the product will help your readers decide if the company’s product is truly for them.
3. Add other multimedia if needed
Who wants to read a boring wall of text?
More people get engaged if bloggers used pictures, videos, or infographics to prove their point.
If you are creating a sponsored post for a service, let’s say a weekly meal kit, you may want to take pictures of your packages and your finished products after they’re cooked. This way, your readers will have in idea of what to expect when they try to purchase the products of the company you are promoting.
Adding some demonstration videos or video guide can also help your viewers who are more visually engaged.
4. Harness the power of social media
Just like any of your blog posts, you should also promote your sponsored posts on social media platforms. It is great to make headlines with how much you enjoyed the product and how it can help other people as well. Once you share these posts, there is a likelihood that others will be trying to share it in their own networks too.
5. Don’t forget your anchor links
Anchor links are one of the primary ways to direct your readers to learn more about another company’s products or services.
Unless instructed otherwise, you can create anchor links to the company’s website or social media pages. Additionally, you can direct them to a page that already contains the product listing so that users can easily access where to purchase the item you are promoting.
If you are interested in finding opportunities to make sponsored posts, Diamond Bloggers is a great platform to find companies who are looking for bloggers like you. Just simply head on to their website so you can look for a sponsoring company that fits your blogging niche.