At first, Kim Kardashian seemed like the perfect influencer. She had a huge audience, great taste, and always tagged her #ads. Her fans loved her, and so did brands. But before you knew it, Kim began to change. She peddled way too many products, started charging astronomical sums, and spammed her Instagram feed with #sponcon. So what should brands with Kim at the top of their influencer wish list do?
According to Unity, a new kind of influencer marketing program, the key is to follow these 5 steps:
Don’t Let Kim Dictate The Terms – Name Your Own Price
A lot of brands want to get on Kim’s feed, so she can command up to $300,000 for a sponsored post. Meanwhile, some influencers might charge just $90 per post.
Thank Small If You Want Big Results
High-profile influencers like Kim have just a 2%-3% engagement rate, compared to 10% for micro-influencers. Micro-influencers connect you with a more highly targeted audience—so more people will buy your product for less spend than Kim.
Don’t Settle For Kim – Be Picky
Micro-influencer content is unique and personal—and by asking an influencer to produce multiple content options for you to choose from, you up your chances of audience conversion.
Make Sure Your Influencers Are Actually Influential
There are a lot of fake celebrity profiles and it doesn’t stop there. Because brands are willing to pay a lot of money to connect with their audiences, there is a disturbing trend of people have tried to take by posing as fake influencers. Don’t get scammed!
Don’t Paint Your Audience With A Broad Brush
Instead of wasting time on big-name influencers with big-dollar price tags, Unity uses AI to match brands to micro-influencers starting at just $200. The result is flexible, highly customizable content that’s more personal and relevant than anything Kim could give you—and it’s guaranteed to drive sales.