We are constantly exposed to a range of digital and paper advertisements and communications. From billboards to TV adverts to paper advertisements in the newspaper, are now quite desensitized to advertisements. Did you know that 51% of emails that are advertising are deleted within two seconds? Direct mail, however, as a form of advertisement offers unique benefits and can stand out.
The opportunity for direct mail is huge, and if you’re not using direct mail services at different stages of your marketing communications, you’re preventing yourself from achieving your goals. From the acquisition of leads to lead generation, reactivation, and referral, there are plenty of reasons that direct mail services could be the best thing that you use for your marketing campaign. Launching a printed communication campaign can make a big difference to your business. Here are some great reasons that you should use direct mail to help your business succeed.
1. Stand out
Your business will stand out from the crowd when using direct mail. Your business needs to stick out in people’s minds and get noticed to increase your visibility.
Online advertising has been widely over-saturated. Direct mail, on the other hand, brings you the versatile options of postcards, letters, and catalogs that you can ensure people will see.
Direct mail will also ensure that people see your advertisements. When sending an email, there’s a likely chance your message will be ignored and deleted. In contrast with the use of physical mail, your advertisement goes directly to the consumer’s hand, which can get you noticed.
In addition, many companies have stopped sending mail with the rise of email. This leaves people’s emails spammed with ads but leaves wasted opportunities in the mailbox. You might become one of the few businesses sending your potential customers mail, allowing you to stand out.
You need your audience to see your stuff, however, if most of your target audience is in the older market they may not be online. If you’ve bought products online or in the shop, sometimes that can be because of what you see in a catalog. There is a reason that supermarkets still have catalogs at the end of their checkouts. It’s because people will reach for them and flip through them.
2. Raise brand awareness
Using direct mail to advertise your business will raise brand awareness. Boosting your brand awareness allows people to remember your business, and potentially become customers in the future.
When people touch things and flick through them, their brain suggests ownership over those things. It’s a tactile imprint and it’s one of the reasons that printed communication can really help to place your brand into your client’s minds. This is done through the power of touch.
High-level brands used to have thick catalogs from which people would order over the phone. These catalogs are not obsolete just because we have the Internet.
If your brand is depicted through print, it may be more highly valued in comparison to electronic marketing. You may even find that you are three times more likely to recall the name of your brand on a quality paper compared to other brands.
3. Build loyalty
Finally, direct mail will help your company build loyalty. Increasing your brand loyalty will allow for a customer base that continues to return to your business, which is incredibly valuable.
Many customers prefer to hold something in their hands than to sift through the spam inbox of their emails and delete everything. Sending direct mail can bring your audience a sense of seriousness and integrity, and that can help to build loyalty across the board.
Targeted communication using the customer’s name with personalization of the products that you are using is also going to help to increase your loyalty.
Start using direct mail
As a business, sometimes it might feel difficult to get noticed by customers. Direct mail, however, changes the game of marketing for companies. Direct mail allows businesses to stand out, build brand awareness, and build loyalty. In addition, you could ensure that your customers get much better value from your products by using this method of marketing. If you want to learn more about direct mail advertisements, there are many online resources and successful blogs that can help you. Start with the above steps to begin using direct mail to help your business succeed.
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Alaine Meier is a blogger at LadyBossBlogger. She graduated from the College of the Holy Cross with a BA in Economics and a minor in Environmental Studies.