How To Advertise Your Brand To Different Ages
When promoting your brand, you want to appeal to as many people as possible. In order to do this, you must properly understand your target audience. Better understanding the demographic you are trying to appeal to can give you insights on which advertisement methods are best. When promoting your brand, you want to keep in mind the ages of your audience. Many companies want to appeal to many age groups, so learning the best ways to advertise for each can be important. Here are some tips to learn to advertise your brand to different ages.
First, it is important to understand the major age ranges you might want to advertise to. These age ranges have some overlap and can be debated, but they generally group people in by common generational factors. These divisions were also made when considering Western nations, as other regions and cultures may have different definitions.
The Baby Boomer Generation accounts for people born between 1945 and 1964. These people range from 57 to 76 years old.
Generation X ranges from 1961 to 1981. This age group is between 40 and 60 years old.
Generation Y, or Millennials, were born between 1975 and 1995. These people range from 26 to 46 years old.
The youngest defined generation is Generation Z, which accounts for people born between 1995 and 2015. This group is between the ages of 6 and 26.
Here’s an in-depth look on how to best advertise to different ages!
1. Baby Boomers
Marketing towards Baby Boomers is often overlooked as people focus on the younger more tech-savvy generations, but this can be a mistake. Don’t forget Baby Boomers, as this overlooks the generation that is likely to be financially sound.
You may also be surprised that Baby Boomers are becoming more present online, as they spend more time online than any other generation. Many people in this generation are on social media to connect with family and friends, typically through more traditional social media platforms such as Facebook and Twitter. This would make these areas great places to advertise your brand and have a consistent platform.
Keep in mind that Baby Boomers are warier of online advertising than other generations, so make sure you keep your ads legitimate and trustworthy. Baby Boomers also value loyalty and reliability, so make sure this is a core aspect of your marketing strategy.
2. Generation X
Generation X is also known as the Forgotten Generation as people often miss them between Baby Boomers and Millennial. However, they should not be forgotten for marketing purposes, as Generation X has a better grasp of technology than Baby Boomers with more financial stability than Millenials.
Since Generation X falls between these age groups, marketing to them is a mix between the two. This generation is less wary of technology than Baby Boomers but also still values loyalty and reliability. Generation X is also primarily on more traditional social media platforms like Facebook and Twitter but you can also try marketing campaigns for this age group on newer platforms, as Generation X begins to get on them.
Email marketing is also an effective method of advertising to Generation X, as they read more promotional emails than Generation Y and Z. Blog content is also an effective way to market towards the age range, as they value information on websites and reading articles.
Generally millennials are the focus of marketing campaigns as they tend to spend the most out of all of the age ranges.
When marketing towards millennials, one should want to remain embrace honesty and openness, as integrity is greatly valued.
Technology is a huge part of millennials’ lives, so your online footprint must be up-to-date. Through keeping active well organized profiles across various platforms, you are making sure your brand is accessible to millennials, as this is primarily where they get their information.
This generation also uses tablets and phones more than previous generations, so SMS and mobile marketing can be valuable. Video content is also valued among millennials, as well as user generated content. Millennials read blogs and reviews which serve as an authentic way to inform them of your brand.
4. Generation Z
Generation Z is a growing market of current and future buyers as they come of age, so it is important not to ignore them when trying to advertise to different ages. Defined by technology, Gen Z is used to quick and easy information on the platforms they love.
While the platforms popular are ever changing, some important platforms to cover include:
Using these platforms allows for you to be widely accessible. Gen Z alsolikes engaging content, so try using these forms of content:
- Interactive quizzes
These methods will help you to better understand and appeal to a large range of people. While all groups of people have variation, these are the general trends for each age group. By applying this methods into you marketing strategy, you will be able to effectively advertise your product to different ages and improve your brand.
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Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.