Whether you’re starting a brand-new startup or have been running a business for years, growing your brand awareness should be an ongoing effort.
It’s not easy getting your company’s name seen and heard. However, thanks to technology, more people now have access to pretty much any business, including yours!
One business strategy that should never be undermined is promoting your brand awareness. While you can promote your brand in the flesh through ads, word-of-mouth, and networking, you can also boost your brand awareness online.
Take a look below at our four ways you can boost your brand awareness online.
4 Ways To Boost Your Brand Awareness Online
1. Take Advantage Of Social Media
Social media platforms, such as Facebook, Instagram, Twitter, and YouTube, have allowed businesses to connect with their customers on a more personal level. Social media is a powerful tool that all businesses should be taking advantage of in this day and age.
While social media may not be your forte, most platforms are easily accessible, easy to understand, and best of all…free! This means there isn’t an excuse for your company to opt-out of starting a social media page.
Through social media, you’ll be able to respond to customer comments, post meaningful content that can be shared amongst your followers to attract more followers, and promote your brand. The key to using social media correctly is to post regular content without bombarding your followers with too much at once.
It’s important to find a happy medium so you stay relevant in your followers’ lives but aren’t driving them away with too many posts. To ensure you post enough and at the right time, you can invest in social media management apps that will schedule posts for you, so you never forget to.
Another great tactic you can try on social media is creating a contest. Social media contests, where you give away some of your products or services for free, will entice followers and others to join in on the fun in hopes of winning.
Even if they don’t win, they’ll remember your brand and may end up becoming loyal customers. Examples of social media contests include funny selfies with your product, caption contests, and like or comment to win contests.
2. Invest Time And Money In SEO
SEO, or search engine optimization, is the process of getting your website more visible to search engines by getting your website more traffic through organic search engine results. Common best practices for improving SEO include:
- Creating and publishing quality and unique content
- Using keywords in your content
- Internally linking pages
- Writing meta descriptions
- Use header tags in your content
- Use image ALT tags
- Properly name your files so search engines can read them
If this all sounds confusing to you, you’re not alone. SEO can be a bit tricky, especially if you have no experience with how websites and search engines work. If that’s the case, you can get SEO audits from an SEO or digital marketing company that will take these matters into their own hands and analyze your website.
3. Connect With Influencers
Social media influencers are those who have a large number of followers and can use their platform to promote your products or services. Influencer marketing is a relatively new tactic thanks to the rise of these social media platforms. When looking for a social media influencer, there are a few things you should keep in mind, including:
- The number of real followers they have
- The number of fake followers they have
- How often they post
- The average number of likes and comments
- Their reputation
- The price they charge to promote your product
- Whether they align with your brand
- Their location
4. Invest In Ads
A final strategy you can implement to boost your brand awareness online is investing in paid ads. One way is through pay-per-click (PPC) ads, where you pay a publisher a set amount of money each time your ad is clicked. With strategic keyword placing, your ads may pop up towards the top of search results, which can entice shoppers to visit your page. Another way is through Facebook ads. With a Facebook ad, you can promote your page or website by targeting different users based on their profile information, such as their demographics and location.
The Bottom Line
Boosting your brand awareness online isn’t as difficult as it may seem. Using social media, increasing your website’s SEO, working with influencers, and buying ads will help bring your company to the next level. With these four tactics, you’ll begin to see more organic traffic reaching your website to buy more products.