As a startup, one of your biggest concerns is building enough credibility so that other companies and influencers will take notice of you. Due to the sheer amount of startups popping up in the past year, it’s become increasingly difficult to get noticed. Most startups focus too much on growing their digital presence or connecting on …
Category: Small Business Resources
5 Ways To Protect Your Business Reputation
In business, your reputation is everything. If you want to keep your customers coming back, attract the best employees, and stay on the right side of both the media and the law, you need to do all you can to protect your reputation before the proverbial poop hits the fan. Here are five ways to …
5 Cheap Ways On How To Market Your Business
As part of growing as an entrepreneur, we learn how to squeeze every penny. As far as marketing is concerned, it can be an incredibly expensive endeavor. But whether you are an SME or a startup, or you are well established and have to cut the corners somewhere, it can be difficult to find the …
5 Qualities That Define Great Leadership
What makes a good leader? What makes a great leader? I know that many leaders spend a good portion of their existence questioning their own actions, looking for solid advice to help them move forward and write blog posts like this to try to help reconcile their leadership style. It’s as cliché as it is …
5 Ways To Grow Your Home Startup
Growing your home startup, whether you want to drive more sales or be able to move out of the home into an office, is entirely possible using just 5 methods that we have outlined here. If you’re thinking of starting a home business, or you already have one and want to ensure that you’re heading …
3 Pieces Of Technology Your New Business Needs
The campuses created by Google and Adobe have inspired entrepreneurs across the world to create fun, engaging office spaces for their employees. Gone are the days of drab cubicles and windowless rooms as companies embrace open floor plans and creative spaces. However, some office design elements are more practical than others and actually work to …
5 Ways To Make Your Brand Stand Out At A Trade Show
Trade shows are chaotic events by their nature. Nobody is really following a set process, but, instead are fumbling around hoping that all the planning pays off and that the event is a success. They’re an organizational nightmare, but they’re also highly competitive, a bit like an outdoor market. What’s more, businesses often invest thousands of …
Why It’s Important To Get A Digital Marketing Certification
The internet has become so essential to our everyday life that it’s hard to imagine a world without it. Even those that don’t spend that much time online would find themselves at a loss without the many modern conveniences that the internet provides. Just stop and think for a minute about all the things you …
4 Ways To Make Your Employees Feel Like A Valuable Asset
Employees are among the most valuable assets that a company can have. Without people working, a company would immediately cease to function. Since this is the case, it’s really not the best idea to take your valued employees for granted, and you should take the effort to show them that you really do appreciate what …
5 Innovative Techniques That Will Captivate Potential Buyer’s Attention
The hardest part of building a successful business is making an impact on potential customers and drawing them away from your competitors. You might be offering a professional service, but that doesn’t matter if the target market is failing to pay attention to you. Here are 5 innovative techniques that might help you to grab …