• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • About
  • Blog
  • Tools
  • Courses
  • Contact

Lady Boss Blogger

Launch, Grow, And Monetize Your Blog And Instagram

  • Guest Post
  • Get Interviewed
  • Testimonials
  • Media Kit

5 SEO Tools Every Online Business Owner Should Have

January 5, 2018 by Guest Blogger

Pin14
Share38
Tweet4
Share4
WhatsApp
Email
60 Shares

If you run an online business, you would learn that Search Engine Optimization (SEO) and digital marketing is an indispensable aspect of the game. Good SEO strategies can help get you on the first page of Google, giving your business the visibility it needs.

Many entrepreneurs get intimidated by the thought of SEO because it seems too “technical.” However, non “techpreneurs” don’t have to be put off by the thought of doing SEO – because there are several programs and apps that can help make it easy.

This applies to every online business owner. If you don’t have an in-depth background in computers and analytics, there is no need to feel afraid – there are tools that can help simplify SEO for you and companies to do it for you too.

However, you may need to read introductory articles from reliable online sources as a primer for SEO in general. If you can, you may also hire a consultant that can explain these things to you. When you’ve got the basics, you can then check out the following tools below:

Entrepreneur resources by female entrepreneurs written by Gemma Reeves 5 SEO Tools Every Online Business Owner Should Have

Google

There is nothing more reliable when it comes to analytics other than Google itself – after all, they are the ones who set up the standard for search engine rankings and results. Every web owner should be familiar with Google’s website guidelines and best practices before giving the go signal to any SEO or digital campaign.

Some Google tools that you can use for free are Google Analytics, Webmaster Tools and their Keyword Planner. Google Analytics can help give insights and reports on your website about which content is most visited or preferred by users, where you get most of your traffic, and which tactic gives you the most sales.

However, if you want to get a more thorough report, you should use Google’s Webmaster Tools (also now known as Google Search Console). This will give you information as to how many clicks your website gets from their search results, which keywords usually lead to our site, or in general what leads people to your site. You can link this account with Google Analytics to get complete reports.

Now if you are out of ideas as to what relevant keywords you should use in your campaign, this is where the importance of Google’s Keyword Planner comes to play. This tool can help you decide which keywords should be used and how you can maximize keyword specificity and relevance for your site.

SEO Spider Tool (Screaming Frog)

This is another free SEO tool that can be very useful if you want to audit your site first before coming up with your SEO strategy. Screaming Frog’s Spider Tool will “crawl” your site and its subdomains to check aspects of your page which could have negative effects to your SEO efforts and page rankings. This could range from meta-tags to codes that could be irrelevant or could block search engine crawlers to index or “read” your site.

Quick Sprout

Another SEO tool that can perform an audit on your website is QuickSprout. This tool is your alternative if you cannot afford to hire an SEO consultant at the moment. Like Screaming Frog, it will also give a thorough report on the quality of your backlinks, meta-tag and content keywords, and even site speed.

Additionally, it can also review your social media pages and give insight as to which post has the most engagement, and which has the most clicks. Other than that, you can also use its competitor tool if you want to see how your site fares compared to your industry competitors.

Moz

Moz is a long known trusted authority in the SEO world, and it has reliable tools for every online business owner and SEO gurus out there. Moz Open Site Explorer can help you build quality outbound links to your site. By simply typing in your website URL, Moz’s Open Site Explorer will give you a list of sites that link to your site – including the page authority numbers.

Ubersuggest

This tool is similar to Google’s Keyword Planner, though it is a much less complicated version. Ubersuggest is basically a tool that suggests more keywords for your niche. You just need to type in your main keyword, and you will get numerous long-tail variations that are based on actual Google searches.

You must also remember that SEO is just a part of your overall efforts – you still need to couple it with a good content marketing strategy and an engaging social media campaign to see better website rankings on targeted Google searches.

Entrepreneur resources by female entrepreneurs written by Gemma Reeves 5 SEO Tools Every Online Business Owner Should Have

Entrepreneur resources by female entrepreneurs written by Gemma Reeves 5 SEO Tools Every Online Business Owner Should HaveGemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business. Check out her company here: FindMyWorkspace.

Related

Pin14
Share38
Tweet4
Share4
WhatsApp
Email
60 Shares

Filed Under: Business Resources, SEO Resources Tagged With: #businessstrategy, #digitalmarketing, #digitalmedia, #digitalresources, #empoweringwomen, #empowerment, #Entrepreneur, #entrepreneurship, #femalebusinessowner, #femaleceo, #google, #googleanalytics, #googlesearch, #influencer, #inspiration, #keywords, #keywordsearch, #ladyboss, #network, #onlinesearch, #purpose, #purposepusher, #relationships, #SEO, #SEOresults, #SEOstrategy, #seotactics, #seotechiniques, #seotools, #seotraffic, #smallbusiness, #socialmedia, #socialmediaplatforms, #socialmediatips, #startup, #traffic, #ubersuggest, #womeninbusiness, #womensupportingwomen

Reader Interactions

Comments

  1. Janice Wald says

    January 7, 2018 at 7:07 PM

    Hi,
    I have a question about Ubersuggest. Which I click Google Trends from Ubersuggest, nothing happens, the data doesn’t load and I’ve tried it on several browsers. What do you recommend? Thanks,
    Janice

    • Elaine Rau says

      January 8, 2018 at 11:56 PM

      Here is the link: https://ubersuggest.io/ 🙂

      • Janice Wald says

        January 9, 2018 at 12:01 AM

        Elaine, Google Trends doesn’t open for me from Ubersuggest. What do I do? I’ve tried different browsers, laptops, and accepting the cookies. What do I do? Thanks for trying to help me.
        Janice

  2. SiteAnalyzer says

    March 10, 2019 at 1:20 PM

    I recommend testing SiteAnalyzer – a free program for auditing and technical analysis of the site. At the same time, the set of functions is practically not inferior to paid counterparts.

    • Elaine Rau says

      March 13, 2019 at 10:19 AM

      Thanks for adding further value to this post with your comment 🙂

  3. Janiyah Niffy says

    November 9, 2019 at 4:10 AM

    I improved my SEO dramatically from this post thank you so much!!!!

Primary Sidebar

  • 50 Brands Currently Looking For Brand Ambassadors
    50 Brands Currently Looking For Brand Ambassadors
  • 95 Latina Influencers That Are Dominating Instagram
    95 Latina Influencers That Are Dominating Instagram
  • Microblading v.s. Ombre Powder Brows
    Microblading v.s. Ombre Powder Brows
  • How To Reach Out To A Brand For Sponsorships
    How To Reach Out To A Brand For Sponsorships
  • How To Pitch A Collaboration With Brands
    How To Pitch A Collaboration With Brands
  • How To Start A Hair Extensions Business
    How To Start A Hair Extensions Business
  • 89 Must-Follow Asian Influencers On Instagram
    89 Must-Follow Asian Influencers On Instagram
  • 5 International Business Ideas And Opportunities
    5 International Business Ideas And Opportunities
  • 10 Companies That Pay Influencers To Travel
    10 Companies That Pay Influencers To Travel
  • 200 Inspiring Christian Influencers To Follow In 2021
    200 Inspiring Christian Influencers To Follow In 2021
https://www.youtube.com/watch?v=l3JhOUiCJGg&t=2s

Footer

  • Privacy Policy
  • Disclaimer
  • Terms And Conditions
  • Refund Policy
  • Affiliates
  • Career
  • Speaking
  • As Seen In

Disclaimer

This website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

  • Instagram
  • Facebook
  • Pinterest
  • YouTube
  • Instagram
  • Facebook
  • YouTube
  • TikTok

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in

 

Loading Comments...