Petia Kolibova has been a social media marketing consultant, strategist and manager for 6+ years. Her desire is to create a massive and positive impact by empowering entrepreneurs to share their message on a bigger scale. She specializes in the wellness industry since having a healthy mind and body are two things she holds close to her heart.
What motivated and inspired you to start your own business?
I saw the struggle other small business owners and solopreneurs were having in regards to being seen and heard online and knew I had to do something about it. If we want to change this world, we need to share our vision with those we want to serve.
Tell us about your business.
I believe in empowering others to be themselves, move past their insecurities, share their mission, and build a business of their dreams.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Many of my online clients feel stuck with their business. Even though they are putting hard work into it, they aren’t seeing adequate online engagement. To address this pain point, I created a special package called “Get Unstuck”. It is a one hour consultation where I analyze their social media platforms and offer them actionable steps and strategies on how to get their social media back on track and their business flowing as it should be. I also teach my clients how to attract the right clients!
My biggest accomplishment was finishing my bachelor’s degree in Marketing and my Master’s degree in a year and a half. I speak five languages, so finishing my goals with my school this quick in English (that’s my 3rd language) just proved my tenacity, determination, and passion to achieve what seemed impossible.
Where is your business based?
I’m based in Las Vegas, Nevada, USA where I do local consulting and workshops for entrepreneurs and small businesses. However, most of my clients and coaching sessions I do are online and all over the world.
What were the first few steps you took to get your business up and running?
I became vulnerable. I opened myself to other entrepreneurs that had already started their businesses and they shared their vision with them. I wanted to empower others to be themselves and help them get their message clear online so that they could reach the people they wanted to work with. People appreciated my honesty and openness and that got me my first two clients that I still am working with.
What has been the most effective way of raising awareness of your business and getting new customers?
The best way for me has been word of mouth. My clients are very dear to me so they share the word about my work and their success in working with me. The second way has been doing weekly local workshops called “Social Media Mastery” where people learn actionable steps and if they desire more, they hire me as a consultant or as their social media manager.
What have been your biggest challenges so far?
“You can have it all, but not at the same time” as Oprah Winfrey says. I love doing local workshops, I’m also a private fitness coach, and would love to write a book and start a podcast. Being a solopreneur means I need to really prioritize what I can do and what should be done.
How did you overcome these challenges?
I surround myself with like-minded people and am open about my struggles. People love to help, so I’m building my tribe of empowered women who love helping each other. Knowing that we are not alone helps.
How do you keep motivated through difficult times?
I meditate daily, read books, listen to podcasts, and surround myself with people that inspire me and push me to grow. Our minds are like computers. Trash in, trash out. That’s why I keep my mind filled with positive things.
How do you distinguish yourself from your competitors?
I believe that each of us has a unique gift to be shared with others that was refined through struggles, obstacles and various life experiences. That’s what makes us all unique. By truly being myself, raw, and vulnerable, I am able to attract the clients that I want to work with.
What is the best advice you have received recently?
Don’t compare your beginning journey to someone’s else middle journey. Too often I look at people who are where I want to be and I feel like I’m not fast enough, or not progressing as I would like to. Patience and consistency are the keys to success.
What advice would you give to other entrepreneurs?
Find your own voice and share it openly. If we worry about how we look out there or what others think, we are not really being ourselves, and thus we aren’t attracting the right people. By being open and doing what you believe in – you are attracting the people who will love you for you. And you don’t have to care about the rest.
What are your favorite business tools/resources and why?
I love listening to podcasts. There is always something new to learn. Also, I love joining Facebook groups and conferences on social media to keep learning what’s new in the industry.
What is a good article or book you have read recently?
I love “One Thing” by Garry W. Keller and Jay Papasan. It helped me to get clarity in my life and business. I also love reading daily articles from Louise Hay that I receive in my email. It helps positively prepare my mind each day.
What are you currently learning about for your business or looking for help with?
Right now, I’m learning about Podcasting. I would love to be able to help more women to feel confident and empowered. I think that when we can share our stories and how we overcame obstacles, we are inspiring others to do the same. And podcast is a great way of connecting!
What are your goals for the next few months and how are you striving to achieve them?
I want to start my own podcast, start working on my book, and take on few more coaching clients so I can help them grow their business using social media.
What social media outlets do you use? List them below.
Instagram @pkmediasolutions, @petia702
Facebook Group Facebook Social Media Star
Hashtags #empoweringwomen #wellnesspreneur #womensupportingwomen