The most successful businesses have a great leader. A great leader is one that coaches, inspires, and encourages their team. A leader has a strong vision and knows how to execute it. They empathize with others, make decisions based on what’s best for their business, and most importantly they help build their team beyond their business.
When it comes to growth and expanding your business, think about all the time you spend on social media, marketing, and advertising. Don’t get me wrong – these things are all very important, but nothing helps grow your business more than your own team. They are the people that stand by you every day. I am a firm believer in “The key to a successful business is taking the time to personally invest in your team.”
Meet for one hour, once a month
Consistency is key in executing a great coaching session. I recommend you set up all your meetings in advance. If possible, choose the same day and time for each team member and put it in your calendar for 6 months in advance.
Set short and long term goals
Utilize these meetings to set short term and long term goals, both personal and professional. Goal setting not only helps encourage and inspire your team, it also gives them something to work toward. Most of all, when they achieve their goals, it gives them a sense of accomplishment.
Spend time getting to know them on a personal level
Ask them what motivates them, what excites them. What they like to do on their off-time. Spending quality time with your team builds trust and loyalty. When your team can see you are taking the time to invest in their future, it makes them feel appreciated. And when people feel appreciated, they want to work harder.
Ask for feedback
Ask your team for feedback on how you can help them reach their goals. Ask them what you can do to be a better leader. Include your team. Ask for their input on promotions, or events. I can assure you your team has great ideas. Sometimes you just have to give them the opportunity to share them.
Listen and respond
One of the greatest qualities of a great leader is to be a great listener. When your team tells you they need something, listen to them. You don’t have to agree with everything, however if they know you are listening to their needs they will feel so much more valued.
Personally investing in your team plays a huge role in growing your business. Equally important, is finding people that want to invest in themselves. It’s very important your team members meet you halfway. Their level of commitment is key. At the end of the day, your team is a direct reflection of who you are. They represent your business and your brand. I encourage you to try some of these strategies with your team.
Have a one on one with them once a month, ask them for feedback, and take time to set goals with them. Do this for 3 months and watch the change in your business unfold. Your reward? Being a part of something bigger than yourself, watching your team reach their goals, become successful, and become a great leader themselves.
Nina Tulio is a salon consultant who is well-versed in all aspects of salon management, marketing and revenue growth. She can quickly identify the areas in your business that need attention, and will be sure to provide you with a solid solution. Read her interview on LadyBossBlogger here.