Jordy Lucas is mostly recognized from playing Summer Hoyland on Australian television show, Neighbours.
What began as a ‘hobby blog’, She Does This has now evolved into a lifestyle hub for women that offers practical advice and consulting to empower women in business.
Melbourne based, Jordy loves connecting with like-minded women, helping them achieve their goals with her knowledge of the media industry.
Jordy is also a passionate MC and speaker who loves giving back to the community.
What motivated and inspired you to start your own business?
I’ve never been a good fit for the traditional 9-5 corporate job and I really thrive on doing something different each day. Finding a job that fits these criteria and is flexible for me to still act and do my voice over work was so hard. So I guess I just decided to create that for myself!
Tell us about your business.
She Does This is an online lifestyle publication for the modern lady boss. We also serve as a creative agency for any business that has a female target market. If a business needs social media management, content creation or coaching sessions, they can come to She Does This!
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I run promotions for each social media milestone. I was so proud of my ’15 brands in 15 days’ campaign when I hit 15K followers on Instagram. I have something planned for 20K too, which I’m super excited about!
My biggest accomplishment is my clientele. I work with some incredible businesses and really develop close relationships with all of them. I really pride myself on that.
Where is your business based?
It’s a home-based business that I run out of my apartment in Melbourne. But because of wonderful modern technology, I can have clients anywhere in the world!
What were the first few steps you took to get your business up and running?
Sounds boring, but checking that the business name was available and that the domain for She Does This wasn’t taken.
Also being aware of any laws/regulations that surround your line of work is very important.
What has been the most effective way of raising awareness of your business and getting new customers?
Social media! Pretty much all of my clients have found me through a social media channel. If you know how to use social media to your advantage, you can save thousands on traditional marketing costs!
What have been your biggest challenges so far?
Learning how to run my accounts. As I said, I’m such a creative! I love coming up with fun, original ideas for my clients. When it comes to invoicing and accounting however, I’m a complete novice.
How did you overcome these challenges?
I invested in great accounting software that makes my life a lot easier! Spending a little extra each month saves me so much time and stress. It’s important to know when to ask for help/outsource as a business owner.
How do you keep motivated through difficult times?
I always remind myself that I’d rather be doing this than a 9-5! There have been times where it certainly would have been easier for me to go back to a ‘normal job’ but I would be miserable! So reminding myself of that keeps me motivated.
How do you distinguish yourself from your competitors?
I’m far more flexible when compared to other creative agencies. I don’t charge monthly retainers. So many creative agencies charge large amounts of money and aren’t very hands-on with their clients. I have more of a boutique approach and more flexible payment options, which is really attractive to small business owners.
What is the best advice you have received recently?
I read a quote that has just stuck with me: ‘Those who mind, don’t matter and those who matter, don’t mind’. I live by that now.
What advice would you give to other entrepreneurs?
Be clear on who you are and what your business stands for, and don’t waiver from that.
What are your favorite business tools/resources and why?
My MYOB accounting software as it saves time and stress!
What is a good article or book you have read recently?
I love She Means Business, by Carrie Green. Carrie gives really practical, no-nonsense advice on achieving your business goals.
What are you currently learning about for your business or looking for help with?
I’m in a bit of a growth phase now. I am toying with the idea of bringing a freelancer on board to help with some of the day-to-day tasks in the business.
What are your goals for the next few months and how are you striving to achieve them?
I need stronger processes in the back end of my business, so I’m taking time out to test and implement those. I’m also investing in getting professional help with this as it’s not my strength!
What social media outlets do you use? List them below.