Instagram stories are an important aspect of your social media marketing. They are fun and engaging tools to draw in your audience. However, sometimes you might find yourself stuck on ideas of what to post to help your business. While there are countless ways you can post to your Instagram story, some can be more effective in engaging your followers and increasing your brand’s visibility. Here are 5 of the best ways to use Instagram stories for your business.
1. Recycle your TikToks
Recycling your TikTok content is a great way to use your Instagram stories. Quite a few social media managers have adopted this method as the general norm.
While it is pretty routine, many people are misguided about removing the TikTok logo before posting to Instagram. As videos recorded and posted to TikTok all receive their logo after posting, it’s important to have a pre-recorded professional version of the video. This means instead of recording on TikTok, record the video and upload the clip to TikTok. Then, this allows you to have a version of the video without the logo, that you can then upload on other sites.
Uploading your TikTok content to your Instagram story is effective, as the videos are short, fast pace and engaging by nature. This makes creating content simpler, as you can recycle your content on the two platforms.
2. Show the development cycle
Showing your development cycle on your Instagram stories is a great way to engage your audience. Some industries have nailed this, and others are lagging.
Look at what Stallone does when he is making a movie or TV show. You see the development spattered all over TikTok and Instagram. Most people wouldn’t even know he was in production if it were not for all the behind-the-scenes and sneak previews he posts on his social media accounts.
Game developers and broke indie producers alike can generate interest using behind-the-scenes footage of the development cycle. Even if you are selling a product, show how they are being made or packaged by posting clips on your stories.
3. Generate buzz
This may sound a little vague but creating a general buzz on your Instagram stories is an effective way to bring attention to your account. While this may seem vague, buzz holds a lot of power.
For example, creating buzz has been popular since Robocop 2014 (remake) was conceived way back in 2005. They wanted to remake the 1987 movie, and the MGM studio was so eager to create buzz for their supposed release date of 2010, that they created content out of thin air and started putting it everywhere. Even before they had a script, visual assets, or any sort of cast, they were making up models and images of what Robocop may look like and posting them online.
They were creating general buzz and it’s still a sound notion for today’s Instagram crowd to create excitement around your business. There are influencers on Instagram, creating buzz about something upcoming. Will it be a clothes try-on, a photo shoot, or a giveaway? Who knows? While it could be anything, they can create buzz by simply teasing “Something.”
Try this with your business. Whether you have a new product on the way, a discount coming up, or a giveaway, try teasing it beforehand. This causes users to follow along with your account more closely, increasing engagement.
4. Partner with others
Speaking of the influencers who can create buzz, consider hiring some of them to help sell and popularize your products. Influencer marketing is a powerful tool, as it allows your business to access new audiences.
Influencers hold a lot of power online, as they have many followers with similar tastes to them. Find influencers and bloggers that seem to align with your business and partner with them.
Get your products on popular creator’s stories and mirror their content, or have a variant produced for yourself, on your Instagram stories. This will help expose you to a new audience, while also showing your own following how others are enjoying your business.
5. Find new audiences
You can now use websites like FameSwap to buy the profiles of other people and then promote your business to their crowds. Use what you create for your business’s own Instagram stories and your promotional content, then mirror it across other people’s Instagram accounts.
This provides you with you have a fresh audience to view your Instagram stories and become potential customers. Remember to keep content engaging to ensure these new viewers continue to follow along. However, if the accounts start to underperform, you can always resell them again.
There is nothing against the swapping of Instagram accounts in the Instagram rules so long as you do not try to defraud people using another person’s identity, so you are safe to buy as many populated accounts as you wish. It is often cheaper than hiring Instagram influencers and allows you to access a large new audience.
Make the most of your Instagram stories now
Instagram stories are an easy way to engage with your audience every day. They are quick ways to get in front of your audience and show off your brand. By continuing to post engaging Instagram stories, you can help grow your following and your business. Start thinking about how you can make the most of your business’s Instagram stories now.
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Alaine Meier is a blogger at LadyBossBlogger. She graduated from the College of the Holy Cross with a BA in Economics and a minor in Environmental Studies.