4 Things You Need to Know Before Choosing A Domain Name

The rise of digitization makes having an online process a necessity for any organization. Therefore, creating a website for your business is essential. Your website showcases what your brand is all about, including the products and services you offer. You will want to consider some things before choosing a domain name. It’s not difficult to come up with a domain name, but there are factors you must consider during this process. Read on to find out what these factors are.

1. Trademarks

Choosing a domain name can, at times, be challenging. You might have believed you’ve landed the best domain name for your website, only to find out that another brand has trademarked it or it’s already in use.

A trademark is an intellectual property that a brand uses to identify itself. It could be a name, expression, sign, or design. With the trademark, no other company can use the said name or expression in their business. 

Once you settle for a name, you can check domain with IONOS or any other tool at your disposal. These tools will help you know if a given domain name is trademarked. Meanwhile, if the name is trademarked or another brand is using it, consider looking for synonyms to eliminate the similarity.

On the other hand, if you’re stuck, there are domain name generator tools you can utilize. You can type in the niche your business is in, and it’ll give you various options you can choose from. Be sure to use a unique domain name to avoid legal issues in the future.

2. Length is important

The length of your domain name is important for many reasons. It affects how easily your users remember it days after visiting your site. It’s advisable to keep your domain name short, preferably 11 to 15 characters. At such a short length, your guests can easily remember it. This will make it more likely for them to share your business on social networks, which will help you gain more visitors

3. Consider keywords

Keywords give you visibility and increase the possibility of search engine users visiting your site. You can also include keywords in your domain name. You need to find the appropriate word to use. It should blend in with the rest of your domain and not sound awkward. An awkward-sounding domain name could make your website’s guests suspicious of your brand. Some will leave and seek other sites to meet their needs. 

Alternatively, you can consider choosing a keyword related to your business niche or the service you provide. However, you must be wary of this, especially if you plan to expand your operations. For example, suppose you use the keywords: plumbing repairs. After five years, you decide to indulge in electrical work as well. In this case, your domain name will be misleading and won’t represent your brand fully. 

Alternatively, you can decide to change the domain name to accommodate the two services. However, it’ll be costly and might affect your search engine optimization (SEO) rankings eventually.

4. Know your target audience

When coming up with a domain name, businesses will likely focus on their needs, forgetting that their target audience also matters in this process. The domain name you choose also affects how your target audience views your business. It’ll determine whether they’ll work with you or not.

Do not choose a domain name that’s not offensive or use words with a double or hidden meaning. It would help to search for the meaning of your domain words across several languages. 

Significantly, having a domain name that conveys a professional image is important. You want potential clients to just look at your name and trust you.  Remember, first impressions matter.


Be sure to incorporate these tips when you’re choosing a domain name. By adopting them, you’ll end up with a unique name that’ll serve your business efficiently without any hiccups.

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Katie Ault is a blogging intern at LadyBossBlogger. She graduated from Bridgewater State University with a BFA in English Literature and a minor in Sociology.

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