As a blogger, it’s important to make your content as readable and entertaining as possible. Writing for a blog differs in style from other forms of writing. When writing you should consider your audience’s perspective to increase blog traffic. Format your post to ensure that your audience can easily follow along and remain engaged. While this may seem simple, there is a lot to keep in mind while writing. Here are some tips on how to refine your writing style as a blogger.
1. Stay organized
Before you begin writing, it’s important to clearly understand what you are writing about. You don’t want to make a post that has too many unrelated ideas that pollute your article.
First, have a clear main topic you want to discuss in the post. Secondly, you may want to create a simple outline or jot down the general points you want to include. Figure out the order you want to format your ideas in order to make convey an entertaining and logical train of thought.
After staying organized and creating an outline, it will be that much easier to write the rest of your article.
2. Use subtitles
One important thing to include in your blog post is subtitles.
When reading an article, a long article with nothing standing out may seem boring to a reader. Also, it may be hard for a reader to flesh out the useful details. This may cause readers to click off your blog post without reading the full article.
Using subtitles can help make your article more readable for your audience. Highlighting relevant info in your subtitles helps the reader see an outline of what’s to come. It prevents them from losing interest and keeps them engaged.
Keep your subtitles concise and relevant, so your audience can easily understand what your article is about. Use them where your content incorporates new ideas, but also don’t use them so much that they no longer seem relevant to your writing.
3. Break it up
When writing your post, it’s important to break up your ideas and sentences.
In formal writing, paragraphs are typically longer including many sentences. While this may be great for an essay, it isn’t as effective in keeping the reader engaged.
Newspapers and magazines also typically incorporate shorter paragraphs as well to keep readers interested. This is because the writing is in small chunks that are easier for the brain to take in.
Creating shorter paragraphs, that can be a little as one sentence. Generally, just try to keep it under 5 sentences, but there can always be exceptions.
4. Keep vocab simple
When refining your writing style as a blogger, it’s important to keep your vocab choices in mind.
Having a wide variety of vocab can be useful in order to keep your readers engaged and differ up your content. By varying your vocab, it can allow for your posts to sound varied and avoid seeming repetitive.
While it’s important to switch up your vocab, it’s also crucial to keep your vocab simple. You may want to incorporate longer, impressive words into your writing, these words can pollute your posts.
Overly wordy sentences might be confusing and hard to follow for readers. Avoiding using a thesaurus when writing, and focus on using words already in your own vocab.
5. Be conversational
To communicate to your audience, you should ensure you keep your writing conversational.
When talking to your audience, you want to prevent your post from sounding too formal. Remember, your blog is a place for you to connect candidly with your audience and isn’t a thesis. While you might normally have a formal writing style, keeping it conversational allows you to better engage your audience.
You want your writing to feel as if you are speaking directly to your reader, as an informed friend. In order to do this write similarly to how you would speak to keep the style casual and easy to read.
6. Prioritize clarity
One of the most important things to consider to refine your writing style as a blogger is your clarity. As a writer, you never want your posts to be confusing and unclear. Wordiness and unrelated ideas can make your post unenjoyable to your readers and recent them from tuning in to your blog, regardless of whether they are interested in your content.
Look at your writing from an outside perspective, and look at sections that might seem confusing or hard for readers to read. Rewrite these sections to remain concise and entertaining.
Your writing style is vital for the success of your blog and monetization. If readers find your posts difficult and hard to read, they will not follow along with your site. As you refine your writing style as a blogger you can allow readers to enjoy your content as much as possible. This can help you grow your following, becoming a more successful blogger.
Additional articles you might be interested in:
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- How To Keep Your Website Updated
- Why It’s Important To Look At Blogs You’re Not A Fan Of
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- 10 Tools To Build Your New Blog
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- 200 Compelling Female Bloggers Of 2020
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- How To Use Pinterest To Get Subscribers
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.
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