Educator Interviews Mentor

Ines Ruiz Helps Women Create Online Businesses That Fit Their Lifestyles

Ines Ruiz is a former Cambridge University Lecturer, military spouse turned entrepreneur. She founded an online educational business and now she is helping other women create an online business that fits their lives – no matter what their circumstances are.

Female entrepreneur lady boss blogger Ines Ruis Women Entrepreneur Community

What motivated and inspired you to start your own business?

I always had an interest in business and when my husband’s tour in Europe finished and we were stationed in the states, it was time to find an online business that was going to let me be independent no matter where we got stationed.

It is hard for military spouses to advance in their careers due to the relocations that occur approximately every two years. I needed something that was mobile and gave me flexibility to work from any part of the world.

entrepreneurial journeyTell us about your business.

I founded an educational business 22 months ago and we have already passed 350K in revenue. With the Women Entrepreneur Community I help other women start and develop a business that fits their lives.

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

Not at the moment, but we do those often. You can sign up here to be updated of all the things that we do and follow our facebook page!

Female entrepreneur lady boss blogger Ines Ruis Women Entrepreneur CommunityList awards/certifications/accomplishments.         

I have a BA and MA in Translation Studies, an MA in Education and E-Learning and a postgraduate certificate in Teaching Spanish as Foreign Language. And 30,000 online courses about marketing and entrepreneurship – just kidding, but you get the idea 🙂

Where is your business based?


What were the first few steps you took to get your business up and running?

First I had to figure out a business idea that would fit into my lifestyle. I set out to develop a course that was different from the competition and grow a following of prospective customers. 

entrepreneurial journey growthWhat has been the most effective way of raising awareness of your business and getting new customers?

We have collaborators that write weekly on our blog. The articles have an opt-in and we promote those articles on social media.

What have been your biggest challenges so far?

At the beginning was to find our own voice and define who our clients were.

Female entrepreneur lady boss blogger Ines Ruis Women Entrepreneur CommunityHow did you overcome these challenges?

By trial and error. We tried to be formal at the beginning, but gradually started getting less formal and speaking our customer’s language – that’s when everything got easier. We started listening to our customers and analyzing the data so we could figure out how to clarify our niche audience.

How do you keep motivated through difficult times?

I always think about the big picture. Whatever circumstances are now – they are just temporary. Every step counts towards the big picture.

How do you distinguish yourself from your competitors?

We analyze what is not working in the market and make it better for the customers. If you feel like there are certain things that don’t feel good or frustrate your clients in your niche, go and use them to your advantage!

entrepreneurial journey advice 

What is the best advice you have received recently? 

Have a look at your life and ask yourself, “where is your energy leaking?”.  

What advice would you give to other entrepreneurs?

You have to be patient, building a business takes time. We were not really profitable until month 17, but now we have a multiple 6 figure business.

Female entrepreneur lady boss blogger Ines Ruis Women Entrepreneur CommunityWhat are your favorite business tools/resources and why?

Trello and ClickFunnels. I can get organized with my team using Trello and Click Funnels because you can create quite complex funnels.

What is a good article or book you have read recently?

“Contagious” by Jonah Berger.

entrepreneurial journey next stepsWhat are you currently learning about for your business or looking for help with?

Linkedin Ads.

What are your goals for the next few months and how are you striving to achieve them?

Continue growing our women entrepreneur community and help other women move forward. 

contact female entrepreneurWhat social media outlets do you use? List them below.

Instagram @inesruizusa@womenentrepreneurcommunity

Female entrepreneur lady boss blogger Ines Ruis Women Entrepreneur Community

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Elaine Rau

Founder and CEO at LadyBossBlogger
Former National Wedding Sales Manager, Elaine Rau lost her brother-in-law, her job, and her home all in one week. Stuck in a developing country with no job opportunities, she had to learn how to make an income online... ASAP. So she spent her last bit of savings, $12.18 to be exact, and invested in a blog domain: Since its conception, LadyBossBlogger has garnered a massive audience of 150K in under 2 years. It's a platform that helps female entrepreneurs learn how to start, grow and scale their own online businesses and blogs. Email to request the resources you need!

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