I’ve had my Pinterest account for a a year now, however, it’s just been sitting there. Most of my traffic comes directly from Google so I wasn’t too worried, but when the algorithm changed and my page views tanked, I decided I needed to look into other streams of traffic – fast!
Disclosure: This post may contain affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link.
So I signed up for Tailwind immediately to help me out.
Tailwind is a social media scheduler for Pinterest.
You’ve probably heard a billion times how automation platforms free up so much time and do 80% of the work for you, well, it’s because it’s true. Automation platforms are literally my Business Besties. They are so reliable and always on time! 😁
I use SmarterQueue to schedule all my other content.
Check out the stats I pulled from my Tailwind account.
105 new followers in the last 7 days!!!
These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
Before setting my Pinterest account up for success, I had been getting about 50 followers a month.
All I did was randomly post every now and then, whenever I felt like it. This was usually about once or twice a month. However, whenever I did post, I posted like 200 pins at a time. I worked like a power surge haha! I also repinned a bunch of other people’s content to make my boards look like they had some meat to it.
It wasn’t that I didn’t want to use Pinterest, I simply didn’t understand it, so I couldn’t even be strategic even if I wanted to! 🤣
After two weeks of scouring the internet for resources and strategies, I grew my account from STAGNANT and BORING to GROWING and EXCITING. Ok sorry that was kinda cheezy, haha, but it’s true! 😆
Let’s dive into the 5 things you need to do to make your account FOLLOW WORTHY.
Note: I took MASSIVE ACTION in order to get my results. This is not going to be a walk in the park, this is going to be training for a triathlon. Learn the exact steps I took below!
This is what my profile looked like before. It was disorganized and unappealing. 👇
After implementing the first step I will be talking about below, I gained 57 new followers in 5 days!!! I couldn’t believe it so I took a screen shot of it below for you. All I did was optimize my bio correctly. The next week I continued on to step 2 and 3 and gained 105 new followers!
#1 Optimize Your Bio
Go to your Pinterest profile right now and change these parts of your bio.
- Business Name
- About You
Make sure your Business Name states WHO you’re helping and WHAT you do to help people as well as your WEBSITE so people can start associating the two.
THIS IS HOW YOU GET YOUR TARGET AUDIENCE TO FOLLOW YOU!
Also, make it as short and concise as possible.
I help [WOMEN] to [WORK FROM HOME]. Now you fill in the blanks. 👉 I help [WHO] to [WHAT].
Note: Think about what people would type into the search bar that they need help with.
Next, if you don’t have a picture, upload one of yourself immediately. If you’re just starting out, a picture of yourself is better than a picture of your logo. It builds trust knowing WHO is behind the BRAND.
Your About You section should state in a different way who you’re catering to and what you do, followed by KEY WORDS. I had such a hard time understand what key words were for some reason, but basically it’s telling people what type of content you post.
Again, think about what YOU would type into the search bar to find YOU they are looking for.
In my case I post;
- Motivational Quotes – instagram.com/ladybossblogger
- Inspirational Stories – ladybossblogger.com/category/interviews
- Business Tips – ladybossblogger.com/category/business-resources
- Blogging Resources – ladybossblogger.com/category/blog-resources
- Social Media Tools – ladybossblogger.com/category/social-media-resources
All these key works (aka topics) correlate with what I have on LadyBossBlogger.com as well as what I post on all my social media platforms.
Finally, make sure you write a location. Having a location in your profile establishes credibility and trustability. The more complete your bio, the more trustworthy your account looks – therefore the algorithm will favor you more.
This is how my profile looked after I changed my bio. Yes, I also changed my boards. Continue reading to see what I did there.
#2 Organize Your Boards
This is what you need to do for every single board you currently have, or want to create.
- Optimize your board names
- Join Pinterest group boards
- Create board covers
Name your group boards after potential search terms.
My first three are;
- How To Become A Successful Business Woman
- Motivational And Inspirational Quotes
- Powerful Lady Boss Interviews
The first boards you display on your profile should be where you pin the majority of your own pins from your own blog. If you have enough content to fill more boards, that’s great! If you don’t, make sure to repin other people’s content to bring value to your own profile AND theirs.
👉 When people see you have quality content, they will follow you!
👉 When the person sees that you’re repinning their stuff, more than likely they will reciprocate and pin your stuff!
Make sure to have a MINIMUM of 10 pins per group.
Pinterest, unlike lots of other social media platforms, IS ACTUALLY NOT A SOCIAL MEDIA PLATFORM. It is a search engine.
This is KEY to understanding Pinterest.
You don’t socialize on there person to person, you ‘talk’ in the form of sharing good content with one another. The more popular your posts are, the higher you rank, just like in GOOGLE.
It’s like a VISUAL GOOGLE where people put out content and it ranks it according to popularity. So the more you work with one another, the better, because you can tap into each another’s audiences and grow together. That is the point of GROUP BOARDS.
Below is a list of my group boards. Click on the ones you’re interested in joining, then email me at firstname.lastname@example.org to become a collaborator!
- How To Utilize Email Marketing
- How To Make Money Blogging
- Freebies, Giveaways And Promos From Female Entrepreneurs
- How To Start Your Own Online Business
- How Affiliate Marketing Works
- How To Use Instagram For Business
- How To Use Pinterest For Business
- How To Use Facebook For Business
- How To Use YouTube For Business
- How To Use Twitter For Business
- How To Use Social Media For Business
- How To Utilize SEO
- How To Podcast
- How To Find Your Niche
- How To Create A Website
- Lady Boss Product Reviews
- Business Quotes
- Must Read Books For Entrepreneurs
- Inspirational Women
- Lady Boss Collaborations
- Solopreneur Resources
- How To Market Your Business
- LadyBossBlogger Reviews
- Business Leadership And Success
- Blogging Tips And Tools
Now I know my boards don’t have a LOAD of collaborators or followers and you may be in a different niche than I am, so go to PinGroupie.com to find the most worthwhile Pinterest Group Boards to join!
Before you request to join too many group boards, make sure your profile is BEAUTIFUL so when people check you out, they will see you run a well branded profile and see that you’re serious, and accept you into their group immediately.
How do you make your profile gorgeous?
Simply create board cover photos!
#3 Brand And Optimize Your Boards
Now that you have optimized all your Board Names, you need to optimize your Boards as well AND Brand them. Go through and create a board cover in Canva.com for each board.
If you haven’t heard of Canva, it is hands down the easiest-to-use design app out there, plus it’s FREE and accessible on both your laptop and phone!
Select a square design template and type in your board names, then download the PNG and upload it to your board. I use the same template I use for all my other social media and blog posts to keep everything beautifully branded and easily recognizable across all my social media outlets.
If your board name is too long, such as mine below “Motivational And Inspirational Quotes From Female Entrepreneurs”, simply trim it to the make sure the main point comes across “Motivational & Inspirational Quotes”.
I have the longer board name to help with key word ranking!
PS. Don’t look at my ZERO repins lol, I’m a newbie ok! 😂 😭 Anyway I’m talking about followers not repins and traffic, once I figure that out I will write a post about it for you!
***PPS UPDATE A FEW DAYS LATER (I am writing this on March 31): I have discovered how to get repins AND traffic!
I just had to be a little patient. Look at my screen shots below and how my monthly viewers have more than quadrupled in March!!!
Additionally, I’ve gotten 66 clicks and 23 saves for just one of my “How To Become An Instagram Influencer” pins and my viewers have SHOT WAY UP.
Finally Pinterest is on the board for me as a traffic source!!!!! Wooohoooooo!!!
Ok final picture of why this system works, I got 166 saves in ONE WEEK.
***Now, going back to what I was talking about.
Notice how I have a description underneath my board name as well as a CALL TO ACTION.
If you want people to join your board, you must give them a way to do so! Or if you want them to do something else, let them know! And make it easy. The best way is simply to email you.
This description is extremely important because not only does your Board Name have to be good, your description must have the keywords associated with what you’re pinning in that board so people can find it!
RECAP: The 3 things you need to create an optimized board;
- Good searchable board name
- Keyword rich description
- Board cover photo
If you’re unsure how to do it, I have a quick tutorial below. Click on your board, then click on the edit button (the one that looks like a pen) and the screen below titled “Edit Your Board” should pop up.
IMPORTANT: Make sure to fill out what category your board is!
Then click “Change” to change your cover. Select the picture you created and upload your PNG. When you upload it and it asks for a website, don’t leave it blank, plug in your site so people know that pin is related to you!
Keep in mind when you’re designing your pins to make sure your words fit between the little slit like in the picture below.
I don’t know why I thought that Tailwind would create pins for me, they are a scheduler for your content, not a creative mastermind or graphic design firm! 😂
Sign up for a free Tailwind account, your first 100 pins are FREE!
I created 50 new long vertical pins using the Pinterest templates in Canva, since all my previous designs were squares.
According to Pinterest Gurus, the best performing pins are 735 (W) x 1102-1500 (L).
I wanted to test out a bunch of different styles to see which ones worked best. For each of my blog post titles, I had my wonderful intern create 50 pins with different images and designs like the ones below, to test which performed the best.
I scheduled all 100 of the pins to go out throughout the week, averaging about 15 pins a day.
Tailwind selects the best time for your posts to go out so you’re always posting at the most optimal times!
Which is super nice so you don’t have to worry about that! So far during my first week I’ve gotten one glorious repin on 16 different designs. One pin is better than none, so I consider this a success! 😀 Now I have a bit more data than before to know what type of pins are working, what times work best, and what group boards respond the best too!
Always stay positive and be patient in the process. Take it one step at a time and learn every step of the way USING DATA to help you get better!
Sure you can manually pin everything and save some money, but then you’re operating BLIND.
Note: The same principle applies to growing your email list. Sign up for ConvertKit to gain invaluable data on your subscribers and their email habits. Read: How To Turn Your Social Media Followers Into Subscribers to learn how to use Pinterest and other social media channels to drive people to your list.
#5 Claim Your Website And Create Rich Pins
Now, “claiming your website” and “creating rich pins” were literally the two biggest reasons I didn’t use Pinterest very much.
Pinterest is COMPLICATED and TECHY!
And there is no easy way to get around these two things. Plus it doesn’t help that they are CRUCIAL to having success on Pinterest… 😫
I didn’t leave this to the last step because it’s the least important, in fact it may be THE MOST IMPORTANT STEP.
I just didn’t want you to get overwhelmed before you even began to see some success.
So just get over the fact that it’s about to get techy and let’s DO THIS!
You’re going to need to download the Yoast Plugin first.
If you don’t know what a plugin is, it’s basically an add-on you can download to customize your site. They are almost always FREE, which is super nice!
The Yoast Plugin helps you strategically optimize your blog posts for the best Search Engine Optimization (SEO) results, but it has many other functions as well.
We will be using it to add the necessary “meta tags” on your website. In short meta tags are the words Google understands that helps them know how to navigate your site. Here is a snippet I took from codex.wordpress.org that explains it really well.
“As a search engine prowls your site, it gathers information from the title, headings, content, and Meta Tags such as description or keywords. Meta tags can be added manually, through changes to the Theme template files or through WordPressPlugins.”
The Yoast Plugin plugin helps you access the code on your site WITHOUT having to touch any of the actual code on your website (and potentially messing something up).
If you do mess up, instead of spending a ton of money on a web developer and crying in the corner because your website is down, simply delete the plugin and start over. 😀
Now, log in to the backend of your WordPress blog, locate your left side bar and find the word “Plugins”.
Click on Plugins -> Add New -> Type in Yoast SEO in the search bar -> Download it
Your screen should look like the one below.
Once you’ve downloaded it, click on “Install Now” which will turn to “Activate” once it’s done downloading, once you click on “Activate” it will turn to “Active” like it is below. (It’s all the same button it just changes).
Your New Plugin Is Now Located On Your Sidebar (labeled as SEO)
Click on SEO -> Social. Check out the Pinterest tab.
Confirm Your Website
- Go to your Pinterest Settings
- Click on Claim Your Website
- Copy that meta code
- Go back to your blog and paste the code in your Pinterest Tab
Apply For Rich Pins
Rich pins help with your SEO. Basically it adds more info to your pin to help Google understand your pins better, therefore making them more searchable and higher ranking. Go to https://business.pinterest.com/en/rich-pins and apply.
Once you click on “Add Rich Pins To Your Account” it will take you to the screen below. Click “validator”.
It will take you to the following page where you will type your URL into the box and click VALIDATE. Then click APPLY NOW.
After you apply, Pinterest will review your profile and email you within 24 hours to see if your profile qualifies. If you do everything in order from step 1-5 you shouldn’t have any issues being validated.
A wonderful additional course you should take is PINTEREST TRAFFIC AVALANCHE.
They walk you through everything they know about Pinterest waaay deeper than everything I just talked about – they are the PINTEREST PROS.
If you have any questions about Pinterest, feel free to reach out to me at email@example.com and I would be glad to answer any questions you may have!
If you loved this post, please share and PIN the pic below!
<3 Elaine Rau
*Disclosure: There are some affiliate links in this post, but these are all products I highly recommend. I won’t put anything on this page that I haven’t verified and/or personally used.
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