How To Build A Credible Blog And Stand Out From The Rest
What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online.
The more people can find about you online, the more credible you are.
Especially if your blog is mentioned in big media outlets such as the HuffingtonPost.com, Entrepreneur.com, BusinessInsider.com, Forbes.com, LadyBossBlogger.com… if you haven’t heard of the last one, you have to look it up! ?
LadyBossBlogger was featured on the Huffington Post – September 6, 2017 – a year after I started it!
I got the hookup from the owner of an incredible PR firm, Kristen Marquet. I interviewed her on July 12, 2017 and she introduced me via email to her Huff Post contact the day after! If you’re struggling to get noticed, I highly recommend hiring Kristen!
Click on the image below to read my interview on the Huff Post! Or click here.
If you want to build a credible blog, DON’T THINK OF EVERYONE ELSE AS YOUR COMPETITION.
Trust me, the more you collaborate, the more you work with one another, the further BOTH of you will go.
Note on collabs: Make sure to look for other bloggers that are within your general niche so that you get the audience you want looking through your blog. You’re in essence swapping audiences and in so doing, expanding BOTH of your audiences!
Once you get their audience to engage with you online, try your best to turn them into a subscriber!
Your email list is just as important as your blog itself (I learned the hard way) so make sure to invest in that early on.
Click below to read HOW to obtain subscribers;
If you love what you read on LadyBossBlogger, stay connected with me by subscribing below! ?
A great way to start building your online presence is simply by interviewing people.
- It’s mutually beneficial
- You’re guaranteed to reach a new audience every single time
- If you want to interview me, email me at email@example.com
For a whole year, I only posted interviews on LadyBossBlogger and in so doing, it became the hub for female entrepreneur interviews until I expanded to accepting guest posts as well – due to popular demand!
People called me a ‘blogger’ for a year when I had written exactly ZERO blog posts. ?
- I had hundreds of posts on LadyBossBlogger
- I edited 100% of them and written exactly 0%
My blog was more of a media hub than anything and I was the publisher.
If you notice, there is a common trend among the HuffingtonPost.com, Entrepreneur.com, Forbes.com – they all have a BUNCH of writers, yet no one knows the writers by name per se, but we all know the hub they write for.
I didn’t start out with a plethora of knowledge, in fact I had no clue what I was doing.
All I knew was that I had just moved to a third world country (I started the blog in Honduras) and I needed to make money online somehow because my ‘wedding industry skills’ meant nothing there… especially because I couldn’t even speak Spanish!
So I bought my domain name thinking “I want to become a Lady Boss by Blogging about Lady Bosses”. And off I went sending out a bunch of emails to ladies I admired asking to interview them.
Through editing their interviews and publishing a new blog post every single day for 365 days, I learned an incredible amount – all from firsthand accounts!
It was as if I had 365 mentors guiding me along my path towards becoming an entrepreneur! I couldn’t afford a mentor, but I didn’t let that stop me from obtaining the information I wanted to learn and compiling it in one central location.
In so doing, I was not only creating something valuable for myself, but obviously from the likes and shares I was getting, I was creating something of value for a whole bunch of other people too!
Another way to ensure your blog does well is to have systems in place. Make sure it’s;
When things are easy, people like them and do them. ?
I had ONE interview that I would send to everyone. It consisted of specific questions I wanted answers for that were relevant regardless of industry. Every business owner looks at things differently and has different experiences so even though the questions were the same, the answers were always interesting and different.
Make sure to set up a CONSTANT and a VARIABLE. I hate math, but I love that analogy.
People like patterns and consistency, so give it them!
My followers always knew what to expect and when.
I posted a new interview EVERY SINGLE DAY at 6PM CST and would blast it out to my social media following right afterwards. I personally started looking forward to what people answered for my question, “What are your favorite business tools/resources and why?”
I was an avid reader of my own blog. Ask yourself this: would you want to read your own blog?
? Imagine this, it’s been a long day and you want to relax and watch some TV or some YouTube Channel, but when you turn it on to digest the content you want, it’s not there.
The same principle applies to your blog, if the content people want to digest isn’t there consistently, you’ll lose them.
Now some of you who don’t follow shows are thinking, I’m not loyal to any show I just find what’s online, and that is EXACTLY the point (and honestly I’m describing myself).
The problem is that the internet is so cluttered with information all vying for our attention that if you don’t stand up and stand out CONSISTENTLY, you’ll just fade into the background – or worse, become part of the noise.
Which brings me to my next point, your blog’s branding MUST be on point.
Brand Your Blog or Die A Slow Blog Death
I use Canva.com to create all my graphics. It’s free, it’s easy and it’s amazing! I learned about it through my interviews when literally 15 interviews in a row all mentioned this amazing resource called Canva, so I decided to try it.
You can even design your logo using Canva! Johanna King created a course called “How To Create A Logo For FREE In Canva” that I highly recommend you check out!
Canva has figured out all the dimensions for each type of post so all you do is click on what you want to create and share it.
It saves each of your designs so you can reuse them.
What I did was use my signature pale pink color and created 6 signature designs that I used over and over again. This has saved me a TON of time.
MAKE SURE TO BRAND EVERY SINGLE ONE OF YOUR DESIGNS.
What I mean by that is include your website or hashtag or something to let people know where the graphic came from.
If people like the content you’re posting, make it easy for them to find more of it!
Once I had my designs set, all I had to do after that was swap out the text or pictures for each post. For example, all my guest posts would start with a branded title like the one below. They all look exactly like that, except for the text. It’s simple, powerful, feminine, and straight to the point.
Click the image to read “How To Build A Brand That Lasts” written by guest blogger Laura Kozelouzek who has built two multi-million dollar brands.
Additionally, all my designs are squares to make it incredibly easy to share on ALL social media platforms without resizing.
Canva has a resizing tool, which you have to pay for, and all you have to do is create one design and Canva will automatically resize and reposition the photos and text for you to share on each platform. I only use their free platform so I don’t know how well it works, but if that’s something you find valuable, try it!
For all my interview posts, I would ask each person for 5 images of themselves and simply plop them in my templates.
Below is Emily Lyon’s interview photos – she started a massive promotional model empire with just $80 in her pocket!
Below is Porsha Kimble’s interview photos – she helps home bakers learn to price, decorate and master the business aspect of running a home-based business.
Notice how the structure is exactly the same, just the pictures and text are different.
Make it easy for yourself and create a system to follow in regards to your blog posts and the pictures you use on them!
Remember to make it unique to your brand and easily shareable! ?
Ideas for high value blog posts:
- Expert interviews
- How To [fill in the blank]
- Comprehensive review on a product or service
- Tutorial on a product or service
- Create a list of something (people LOVE lists)
- Guest post on specific topics you want to be known for
- Publish online courses/e-books
Your blog posts should ideally ALWAYS SOLVE A PROBLEM or teach people something.
Important: If you are not an expert, don’t pretend to be.
- Collaborate with other bloggers and media outlets to gain credibility.
- Consistently create quality content and brand it to make your blog stand out!
Finally, if you’re looking to start your own blog, check out these top website hosting company reviews.
If you have any questions about blogging, feel free to reach out to me at firstname.lastname@example.org and I would be glad to answer any questions you may have!
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<3 Elaine Rau