Brand Resources Elaine's Advice Column Small Business Resources Solopreneur Resources

How And Why It’s Crucial To Create A Strong Personal Brand

As an entrepreneur, your personal brand has the ability to set you up for speaking opportunities, podcast interviews, media coverage, and more! When done right you can showcase yourself as an expert in the areas of your expertise. As a freelancer, personal brands are crucial for showing your skills to establish credibility and dependability and …

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Beauty Branding Design Fashion Fashion Stylist Interviews

Olga & Victoria Are Bringing Sexy To Sustainable Purchasing

Olga Gomonova graduated from Harvard Business School and was a Fortune 500 executive before starting ChicCartel. Victoria Janashvili was working as a fashion photographer shooting covers for anything from GQ to Cosmopolitan. She also published a widely acclaimed art book on body images called Curves. What motivated and inspired you to start your own business? We …

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Brand Resources Business Resources Website Resources

5 Branding Materials To Build Your Website

Branding is everything in the world of female entrepreneurship. In order to build a successful brand, getting your name out into the world is key! Recognition is super important, but the type of recognition is what matters most. When people hear your name or introduce your brand to someone new, you want them to associate …

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How To Build A Credible Blog And Stand Out From The Rest

What is the first thing you do when someone talks about their blog? You look them up, right?! You check out their social media accounts, their website, their reviews and whatever else you find online. The more people can find about you online, the more credible you are. Especially if your blog is mentioned in …

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Author Branding Interviews Marketer Technology

Deb Gabor Strategically Brands Companies

Deb Gabor is the author of Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything. She is the founder of Sol Marketing, which has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and …

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How To Grow Your Personal Brand

With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it. If you are strategic with your branding, …

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Brand Resources Business Resources Small Business Resources

How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

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How To Feel Confident For Your Business Photo Shoot

In this digital age, images are the language of the internet. Swoonworthy Instagram feeds are enough to make a girl feel like a lousy loser if she doesn’t keep her comparison reflex in check. It’s easy to fall into the trap of believing that everyone else is naturally photogenic, that their business is on fire …

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