Lisa Jeffs is a success coach, speaker, and entrepreneur on a mission to help purpose-driven leaders step into their power and create the life and career of their dreams. Her work has been featured in publications such as Thrive Global, YFS Magazine and Tiny Buddha.
What motivated and inspired you to start your own business?
I value freedom, contribution, and world-wide impact. Starting my own business just made sense. I knew it wasn’t going to be easy, but coming from a family with many entrepreneurs, I knew I would be supported in my decision. I’ve never looked back.
Tell us about your business.
Life Coaching: I specialize in working with millennials who want to live a more soulful, purposeful life.
Success Coaching: I offer private coaching to purpose-driven leaders who desire clarity and strategic plan towards their goals.
Healing: I’m a Reiki Practitioner and Intuitive. I do distance energy healing for my private VIP clients.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
For anyone who desires a greater understanding of who they are at a soul level, I am offering a free guide with 20 questions that will take you on a self-discovery journey. You can grab that here: http://lisa.lisajeffs.com/passionpurpose.
- Bachelor of Arts Degree With Honors
- Advanced College Diploma With Honors
- Life Coaching Certified
- Reiki Level 2 Certified
- Reiki Level 1 Certified
- Meditation Oasis Certified
Where is your business based?
I’m based in Toronto, Canada, but because my business is online; I’m blessed to work with people all over the world.
What were the first few steps you took to get your business up and running?
The first thing I did was hire two coaches—A life coach and business coach. I literally had no idea where to start and the strategy they gave me was incredible. But even better than strategy was being able to lean on them when my courage sometimes wavered.
The second thing I did to start bringing in the income was to tell everyone I knew what I was starting and how I could help them. My first online program contained a lot of family and friends, but that was just what I needed to get the momentum going.
What has been the most effective way of raising awareness of your business and getting new customers?
I’ve spent a lot of time and effort building my social following as a community. I have a highly engaged Facebook and Instagram following which I continue to nurture and from which I gain clients.
I’ve also done a lot of SEO (search engine optimization) work on my website, which brings in local bookings on a weekly basis.
What have been your biggest challenges so far?
One of the biggest challenges I faced was learning how to unplug. When I first started my business, I worked all hours of the day and night and burned out my adrenals. I took very little time to completely relax and had difficulty shutting off my “work brain.” Self-care was not a priority, and it caught up to me.
How did you overcome these challenges?
I changed my beliefs—plain and simple. I say simple, but it wasn’t easy. I had to evaluate what success meant to me. It took me about a year to really learn how to relax and shut off my “work brain.” The funny thing is that the more I unplugged and spent time just on me, the more success I had in my business.
How do you keep motivated through difficult times?
I remember why I am doing what I am doing. I focus on my goals and what I want to create.
I also depersonalized my mission. I know I am to serve the world and make a big impact. When I can see the bigger picture beyond the immediate difficulties, it makes it a lot easier to push through.
How do you distinguish yourself from your competitors?
I don’t look at other coaches and personal development leaders as competitors. We are all here with different gifts and abilities to serve. I distinguish myself in the field by speaking my truth, sharing my challenges and triumphs by being myself.
The clients I work with are drawn to my story and my unique energy. No one can do what I do in the way I do it, because no one is me.
What is the best advice you have received recently?
The best advice I received recently was “to have more fun!”
What advice would you give to other entrepreneurs?
- Tune into your heart. Listen to what your soul is telling you. The road to success isn’t always what looks logical up-front.
- It’s easy to get lost in what you think you “should” be doing, rather than what is going to light your soul on fire and create the impact you desire.
- Don’t be afraid to go against the norm. Every new idea was started by someone who wasn’t afraid to go against the status quo.
What are your favorite business tools/resources and why?
I use agorapulse for my social media management. It’s extremely user-friendly and allows me to monitor all my social accounts on one platform.
I use youcanbook.me for scheduling. People can book directly from my website, which is convenient for both parties and saves so much time going back and forth through email.
I use activecampaign for email marketing. I love the ability to tag each one of my subscribers for greater segmentation.
What is a good article or book you have read recently?
I read “he Mask Of Masculinity by Lewis Howes. It’s a brilliant piece of work that I think not only relates to men but also many type-A females.
What are you currently learning about for your business or looking for help with?
I’m always learning and growing. The more I learn and grow, the more I can transfer my knowledge to my programs and private clients. Currently, I’m learning more about neuroplasticity which is fascinating.
What are your goals for the next few months and how are you striving to achieve them?
I absolutely love teaching large groups. I have a new group program on wealth that will be launching in a few months. I will be starting on the marketing material and content of the program in mid-March.
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