Within the world of social media influencing, there is a perception that influencers are all 20-something-year-olds, which is not true! This post is dedicated to killer influencers over 40. 1.
There is a difference between being an INFLUENCER and HAVING INFLUENCE. An influencer may have a huge audience but have zero impact on their buying decisions. To have influence means your audience
I spoke at The iCAN Collective Sponsorship Masterclass July 15 on how to secure sponsorships and partnerships as a blogger. Since I wrote my answers down in preparation for my talk, I decided to
If you know what brands are looking for, you’ll know how to fit their needs. But before we dive into that, you must have the right mindset and approach towards influencer marketing; and no,