As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn’t. One thing that lots of people will tell you to do that you really don’t need to do is send a “media kit.” Now, having said that, you still need a media kit, …
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How To Position Yourself As A Trustworthy Expert Online
One of the limitations of doing an online business is that people cannot meet you in person, and considering so many scams and fake sites which are happening all over the internet, it may be difficult for your potential clients and customers to trust you. You need to help them to overcome their fears, doubts, …
5 Ways To Get PR With A Minimal Budget
Small businesses don’t always have the budget to include public relations, yet it is a crucial aspect of success for any business. Even with a budget, oftentimes these start-ups aren’t sure where to turn for PR support. Aligning your business with the right partners is essential in taking the next step and growing the business. …
5 Misconceptions About Public Relations
What you don’t know can hurt you. If you’ve been thinking about giving your business a boost through public relations – but worry there are too many barriers – you might have it all wrong. The power of PR through editorial media can be a highly effective way to build a brand and get your …