With the internet boom and the emergence of startup culture, branding is not just restricted to traditionally wealthy business owners anymore. Anyone with an idea and the drive has the opportunity to set up a brand. It requires some meticulous work and creativity, but anyone can do it.
If you are strategic with your branding, your brand will grow in no time. Once you have your unique brand around your name and services, you can follow these tips to help you grow your personal brand.
Create a catchy name
When you are building your brand name, you must try to keep it appealing and center around the services you plan to offer. Most importantly, it should be an easy five to six letter name that people can easily remember. That plays a vital role in establishing your brand identity quickly.
Understand your competitors and target audience
Before you jump into the market, it is essential to do a “needs assessment” to see the requirements and the missing links or services in the market. Once you understand this, you can center your brand around it. It will also give you an understanding of the added value that your brand will provide to your target audience.
Be visible and approachable
You need to understand that people need to see you and talk to you. They need to have a platform where they can communicate with the brand that they follow. Social media platforms provide the best way to make your brand visible. Make sure to interact with your audience by making your posts interactive. This makes people feel that your brand is approachable and gives them confidence in you.
Highlight your unique added value and strengths
Once you understand the market and your brand, you need to focus on the added benefit you can bring your customers that your competition does not. You must use clear and crisp language for this so that people can quickly identify what sets you apart. This will help people choose you over your competitors. It will also give people a reason to follow your brand for added value to their lives.
Have a way to store contacts
While you are working towards making your brand more visible, you will make lots of connections. Having an organized way of storing these contacts can help you go a long way in future.
You must be very meticulous about saving these contacts. In short, you must have their name, contact details, how you made this contact, what services they offer and what services you could potentially provide for them.
The more details you add, the better! Maintaining a solid database of contacts can be helpful and handy for future. If you are stuck somewhere, you can always look into your database and find some useful contacts.
These are the top five tips for creating and growing your brand. It can take you a long way if you follow them meticulously. You must understand that building and developing a brand is a process and you must enjoy this process. If you genuinely love and feel for your brand, you are bound to be successful.
Remember to bring your personality to your brand – this is what will define it and make it stand out amongst others. Once your persona is reflected through the brand, people will be able to connect to it quickly and help you grow.
Good luck and create your brand to make a difference!
This article was contributed by Sohail of smiletutor.sg.