Humans are always seeking to form new relationships in order to fulfill their emotions. Brands that connect with their audience can develop a better relationship. Therefore, the follower becomes a loyal and returning customer over time. They will trust your brand as a close friend. Here are 7 steps to connect personally with your audience.
1. Have a vision
You must have a vision, a final future place where you are intended for your brand to arrive in a couple of years.
Remind yourself of what your brand represents, what your mission is on the way. Also, remember what qualities make your presence important on the market.
You should also know the audience you are intended to serve with your vision and mission. Draw out the personas of your customers. Firstly, list 3-5 characteristics of people who are your potential customers. In addition, give them names, ages, choose a photo to represent the character, jot down a few bullet points of their possible hobbies and jobs. By doing this, you can better cater to your target audience.
Whenever you’re planning a campaign, try talking to these people. No brand ever succeeded among everyone. You have to see who and why turns to your products and services and how you can best convince them personally.
2. Engage with stories and trends
Your brand must tell customers a story to make people want to be part of your mission. Above all, the story should contain the mission and brand message desirably.
The people who identify with or admire the brand message will want to be part of the journey.
For example, recall the story of Chanel. The brand’s story dates back to the beginning of the 20th century. Chanel is a symbol of the fashion revolution, equal rights, female power, and up-to-date wealthy women. Anyone who thinks of herself as an upper-class fashionista will want to be part of their pioneering history.
Additionally, IKEA’s story lays in uniting families and making fashionable homes affordable. Coca-Cola’s story revolves around friends. Also, they create personal trends by using hashtags that react to present events or by labeling their bottles with nicknames.
Create your own story, mood, and trends to keep your customers entertained and emotionally bonded.
3. Use influencers
When you design your next marketing campaign, reach out to influencers who can support the spread of trends. This is a very personal advertisement, therefore carrying a high emotional value.
Influencers are trusted by their followers and therefore can recommend practices and products to them from a closer distance than you could. Already. they are their trusted friends and advisors. Research bloggers, vloggers, and social media stars that can connect with your brand. The group of their followers and your potential customers might overlap and creating a great opportunity to connect personally with their audience.
4. Create social media presence
Social media offers a space where you can create one-on-one time meanwhile communicating with thousands of people at once. Everyone scrolls on their phone, so your brand should create the feeling of connecting with them personally.
Show users what they can expect when shopping with you on platforms such as Instagram, Twitter, and Facebook. If you sell services, show them the details. For products, post images of the making, packaging, and unboxing. Show them the experience they would have with your brand.
5. Introduce yourself
Nothing’s more personal than an introduction. If you have a small brand, it’s nice to see who behind the scenes. Introduce your workers and tell your origin story. Do this through videos or photos with texts, depending on the platform. People want to know who they are investing in. Give them the experience of transparency.
6. Engage with your customers
To access your audience, answer your customers’ messages with kindness. Be helpful, supportive, and optimistic even when they ask the obvious. This will improve the communication of your brand. Remember to never blame the confusion on your customers.
Additionally, engage with them in the comments. Be kind and diplomatic when there’s a challenging question. Other followers will see how you respond. It affects not only the person you responded to but all who can see how you behave.
7. Answer before they ask
Anticipating thoughts is one of the core skills of a campaign manager. Answer your customers’ questions before they have the opportunity to ask. Think of any doubts, their rationale, and why they are unsure of the purchase. Walk them through the shopping process. Give them a personal experience by addressing the concerns of potential customers. They will notice you reading their thoughts, and appreciate your brand’s thoughtfulness.
Creating a personal experience can help customers feel closer to a brand. Using these steps will help you connect personally with your audience. This will allow your brand to succeed and continue to grow with loyal customers.
Additional articles you might be interested in:
- How To Find Your Target Audience As An Influencer
- 5 Reasons Why Influencer Marketing Is Replacing Older Methods
- How To Build Loyal And Lasting Client Relationships
- 10 Influencer Marketing Trends That Will Explode In 2020
- How To Build Strategic And Loyal Business Relationships
- 5 Content Marketing Trends To Follow For Successful ROI
- How To Accelerate Your Online Marketing Campaign With SEO Content
- 3 Ways To Keep Your Customers Engaged
- How To Properly Manage Your Customer Relationships
- How To Use Data To Improve Relationships With Customers
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.