Take care of your clients by showing them emotional, attractive and meaningful content!
Discover these 5 trends to put into practice this year, both for B2B and B2C communication and marketing.
1. Live Stream For Real-Time Interaction
Live streaming is one of the most authentic ways to connect with your customers.
Snapchat, Instagram, YouTube, and Facebook all have an easy-to-use live platform that you can use.
Make sure to chat with your viewers during the live session to start developing deeper connections.
2. Virtual Reality (VR) To Showcase Products & Services
An innovative technological breakthrough, which is slowly building a solid position on all digital marketing platforms, is virtual reality (VR).
You can use this method mostly in B2B communication to showcase the premium products/services of your business.
By using VR early on, you’ll create a captivating and memorable experience that stands out from the competition.
3. Authenticity To Drive Successful Influencer Marketing Campaigns
Your influencer marketing campaigns should look a lot less like generic ads and much more like content marketing.
Remember, the value of influencers isn’t in their follower count, but their ability to capture the attention of their audience, no matter what size it is. It’s important to define your audience and work with an influencer from that specific area.
When an influencer is given the freedom to create content promoting a brand, it will come across as more believable to their followers. Use them in your Instagram stories, as this trend continues to grow enormously!
4. Storytelling As A Call-To-Action
Used by both B2B and B2C, telling the story behind every product or service is the future of content marketing strategies.
Readers and audiences who have been stuffed over the years with information, neither have the patience or the time to go through the uninteresting content.
Therefore, you need to realize that the best way to feed content to your audience is through storytelling.
Create a sequence of Facebook Ads that follows a narrative pattern between posts (e.g. you can use the first post to tell the story of your business idea, then you can write down the benefits of your product, and the last post should have a call to action message like an email subscription).
Take a look at how Wall Street told the story of The Fearless Girl, a symbol that promotes equality!
5. Augmented Reality (AR) To Rally Support
It’s not new news that in a few years we will be able to try on clothes without actually wearing them or check if the new furniture fits our bedroom. Ikea has already released a mobile app called ‘Ikea Place’, which helps people visualize whether the new accessories fit in each room.
Check out how Uber brings a virtual jungle experience at a Zurich main station. AR is an excellent way to offer your clients a personalized and qualitative experience.
Build content which is concise but provocative, bold but humble, confident but open-minded, always professional but occasionally humorous, using captivating visual content!
Show interactive infographics, videos, and gifs.
Plan your strategy ahead, make a timeline, optimize your content for search (SEO), make it shareable and promote it!
Andreea Paleologu is a Digital Marketing Specialist and Account Director with Sag Media Communications. She has 10+ years of experience in media publishing and copywriting and 6+ years experience in digital marketing and sales. Andreea has handled digital marketing campaign budgets of over 1 million Euros and brought on e-commerce revenues for companies of more than 6 million Euros.