How To Use Data To Improve Relationships With Customers
Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors.
Did you know that you can also use data to improve your relationship with your customers? Believe it or not, the information you gathered may be used to improve your marketing techniques to boost customer experience and ensure that they will stay with you for as long as your brand exists.
Tell A Compelling Story
Did you know that American Internet users view more than 100,000 words online every day? In fact, 92 percent prefer processing these words digitally in a story form. Using the data you gathered based on customer reviews and online engagement, tell a story that will engage your readers’ emotions.
Don’t forget to:
- Use catchy titles to grab customers’ attention.
- Stick to a simple but clear storyline.
- Include visuals to keep readers engaged.
- Keep your story short and easily scannable.
The best part is your story can be shared easily on social media. This means free advertising as well because people are promoting your brand.
The next tip is a good idea to start with your story.
Write About How The Company Started
All brands started with something. Take this opportunity to share to your customers how your brand started, the challenges you had to face that brought you where you are today, the people behind the brand, and your plans for the future.
Inform them about your current standing, who you are as a brand, and the qualities that will set you apart from the rest. Sharing your story adds a human element to it that will make it easier for people to relate.
At this point, make sure your customers’ values based on the data you gathered. This will make it easier for you to connect with people because you are able to create a brand that people can easily connect with.
Share Your Customer’s Success Stories
It turns out that 84 percent of people trust online reviews as much as they trust friend’s recommendations before trying new products. Use this opportunity to highlight your customers who had positive experiences while using your product.
Include individuals in your marketing campaigns as your way of appreciating them. This adds a more human element, thereby boosting the trust and confidence in your brand.
Nonetheless, don’t just wait for customer feedback to pop on your Facebook page. Make sure your website has a page dedicated to customer testimonials so they know where to reach out to you. Boost your online presence as well so customers can easily find you.
Who wants to get emails that look like it was sent by one person to thousands of people? Surely, you won’t even bother reading it or at least opening it because it will look and sound the same as the previous emails sent to you.
Don’t be one of those companies who send generic emails. Instead, use the data you gathered to personalize messages for your customers. After all, emails with personalized aspects have six times higher transaction rates compared to generic emails. This could lead to sales as well. Use ConvertKit to help you out.
Here are ideas you can try:
- Call your customer by name when sending them an email or writing a reply in the comment they left on your social media page.
- Offer freebies or discount coupons on her birthday (and make sure you greet your customer as well), which she can use when shopping.
- Provide coupons based on the things they usually buy from you.
- Send them email reminders about the remaining items in their cart.
Keep in mind that the more you personalize, the higher the chances of not just sales but also having customers that trust and depend on you.
Customize Your Marketing Skills based On Your Audience
Keep in mind that not all customers will respond the same way. Interests and buying behaviors will also change over time.
This is why it is imperative that you gather data continuously and consistently to make sure that you can keep up with these changes. It will be time-consuming, but in doing so, it will be easier for you to craft marketing strategies according to your audience.
For instance, you noticed that majority of your customers respond to Facebook than in Instagram. Instead of focusing all of your time and effort on Instagram to boost customer engagement, engage with your customers on Facebook as well.
Use this particular social media channel to post about new product offerings or sales. This will make it easier for you to spread the word about your brand.
Still, all of these techniques won’t help if your data gathering is not as efficient as it should be. You will need the help of companies like Devo to ensure that collecting data to boost customer relationship will be done properly and effectively.
Once you gathered data effectively, you will be able to carry out these tricks to boost customer relationship more efficiently.