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10 Influencer Marketing Trends That Will Explode In 2020

Influencer Marketing Trends

39% of marketers plan to increase their influencer marketing budget in 2020.

Influencer marketing has matured through the last few years to the point of it becoming the most effective means of content delivery. 

Although the influencer marketing has matured, it does come with some setbacks. There’s suddenly the emergence of “fake followers” as well as “fake likes” which can be a huge concern for brands.

Nonetheless, influencer marketing is only going up from here. Companies are planning on spending anywhere from $25,000 to $100,000 JUST on influencer marketing!

Here are a few influencer marketing trends that will definitely explode in 2020.

Before we dive in, here are a few additional resources you may be interested in:

10 Influencer Marketing Trends That Will Explode In 2020

1. More emphasis on micro-influencers and nano-influencers

Micro-influencers and nano-influencers will become used much more in influencer marketing over mega-influencers.

  • NANO INFLUENCERS have anywhere from 1K-9K followers, but their audience is usually 100% authentic. 
  • MICRO INFLUENCERS have anywhere from 10K-99K followers, they cost more than nano influencers, but aren’t always more effective. However, it varies from person to person.
  • MEGA INFLUENCERS will be used a lot less because of the cost and the amount of potential fake followers and engagement. 

2. Instagram will remain a key influencer marketing channel

Instagram is currently the leading platform for influencer marketing and it will continue to be in 2020. Instagram is receiving massive growth year by year and it’s only going to go up from here!

A key makeup brand, Morphe Brushes, has seen an insane amount of growth through the years now at 7.5 million Instagram followers.

Morphe Brushes started as an online makeup company and through the use of YouTube personalities and Instagram influencers, they’ve seen a massive growth in both followers as well as income.

Micro influencer @elainerau has seen a massive surge in her influencer income because she decided to focus on Instagram and dedicated both time and money in learning how to create content that attracts brands AND loyal followers.

Elaine Rau Instagram Influencer LadyBossBlogger Founder Entrepreneur

3. The emergence of fake sponsored content

A growing amount of Instagram users are trying to become influencers due to the amount of attention and money that influencers can receive.

Some users want to fool brands to make it seem like they have a large following base and will actually purchase followers online. It seems like this will continue especially with the large number of influencers that will emerge in 2020.

4. Brands will have long-term relationships with influencers

Finding influencers can actually be pretty difficult for a brand. There’s a lot of things that they need to keep in mind: an influencer’s reputation, the brands they’ve worked with, how many followers they have, etc.

So, when a brand finds an influencer that really works for their brand, it makes it easier if the influencer is willing on continuing a long-term relationship with the brand.

This will emerge in 2020 especially with the increase in influencers. Brands will want to continue relationships with influencers who they know are committed to them because of the difficulty in finding the perfect influencer.

Below is a brand that @elainerau has been working with for a year now. It’s a device that prevents aging!!! Use promo code VIPLADYBOSS for 30% off. She makes them $3,000+ per month. Watch her video on Youtube to see how she does it.

Elaine Rau RED LIGHT THERAPY Influencer campaign ladybossblogger

5. The number of influencers will increase

The generation that was born using social media is now hitting an age where they are able to buy things for themselves through apps.

Therefore brands will receive more engagement from Instagram users – this means that there will be an increase in users as well as an increase in the users who want to become influencers.

6. Influencer sponsorship will become disclosed

Recently, the FTC has prepared a set of rules for influencers. Most influencers will now caption “#ad” on their sponsored Instagram posts, and this is going to become the norm in 2020.

It’s been said that the current generation is not a fan of traditional advertisements, but are more likely to respond to advertisements from influencers on Instagram who they trust to recommend products.

Example below: brand collaboration with HealthyLine with the correct FTC disclosures.

Elaine Rau influencer campaign with healthyline ladybossblogger

7. Brands will prove monetary success in response to influencer marketing

Because of the increased budget in influencer marketing, brands will be expected to prove monetary success with influencer marketing to their marketing managers.

This shouldn’t be difficult due to the increase in statistical apps and tracking methods on each social media platform which is perfect for brands looking to prove that they’re receiving an increase in income due to their influencer marketing efforts.

8. Video content will grow

Video on Instagram especially will grow in 2020. It’s expected that YouTube will grow as well as the video features on Facebook, LinkedIn, and Twitter. The video content on these apps is relatively new from 2018, and with the new smartphones with faster connection, the content will only continue to grow.

Videos are also much more fun for an audience to watch in comparison to still photos. Influencers have recently been much more likely to add videos into their social media routine.

Instagram Influencer Elaine Rau (1)

9. More focus on storytelling

Campaigns receive the most attention when influencers tell stories with products.

For example, if your brand is ProActiv, you should find an influencer who used to have trouble with acne so they’re able to tell a story about how ProActiv has changed their life. (Kendall Jenner)

If you’re an influencer, make sure you actually believe in the products you’re promoting. For example, @elainerau has been using menstrual cups for over a decade now because she believes that she is helping the world reduce waste by not using tampons and pads every month.

Elaine Rau influencer campaign daisy cup ladybossblogger

10. Influencer marketing will remain at the top

Throughout 2020, influencer marketing is here to stay. It reaches a bigger audience and seems more authentic to an audience.

In 2020, look for all of these trends that are most likely to gain attention and bring more influencers and brands together!

Influencer Marketing Trends carly hancock
Carly Hancock is a blogging and social media intern at LadyBossBlogger. She’s currently in her senior year at Minnesota State University, Mankato studying Communication Studies and English Literature. She will graduate in the spring of 2019 and is looking forward to a having a future in writing or social media. She enjoys learning new things about beauty products and fashion, and Instagram is her favorite social network!

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