Abbigale (Abbi J) Winslow is a life coach, speaker, and a marketing guru on a mission to help women crush their goals, align themselves for success, and increase their happiness in the process.
Being a life coach and Youtuber has given her the tools and reach to help others achieve their personal, financial, and business goals.
With a strong background in marketing and advertising, Abbi J offers a unique perspective on how to help your business (whether that’s your career, new hobby, or new self) thrive.
What motivated and inspired you to start your own business?
I climbed the corporate ladder fast. I graduated college in just two years, received my first promotion within 6 months of my new job, and after only a year of working I was an advertising manager at a top agency in Utah.
Life and my career seemed perfect until I found myself at a new job I hated and realized how miserable a bad job can be. Out of desperation I sat down with a pen and paper and wrote my life mission and what I REALLY wanted to do with my life.
That’s when AJ Life Hacks, my life coaching business, was born and I have never looked back.
Tell us about your business.
AJ Life Hacks is a life coaching business that focuses on helping young women learn the life skills necessary to find more happiness, build their future, and systematically achieve their goals.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Yes! For anyone looking to make a serious change right now, they can grab my free guide to 10 Days to a More Powerful You.
- Bachelor of Arts Degree in Marketing
- Magna Cum Laude Graduate
Where is your business based?
Salt Lake City, Utah is home but being online and on YouTube means that I get to work with people worldwide.
What were the first few steps you took to get your business up and running?
1. I figured out what I wanted for my life.
No—I didn’t have all the answers, but I at least figured out what I wanted to do with my career and wrote it down.
2. I figured out my “WHY”.
When you start a business, there will be some rough times. That is when knowing your “why” is critical to push you through or even motivate you to start a business in the first place.
3. I did what I could immediately.
So many women feel like they have to get a loan, go back to school, learn a new skill, or buy a store-front to start a business. My opinion is that a truly successful business can be started with what you have right now.
If you work hard at doing the small steps right now to launch your business, then you will be shocked as more doors open for you the further you go down the road.
What has been the most effective way of raising awareness of your business and getting new customers?
YouTube and Instagram have been two of the greatest ways I’ve found new customers.
The cool part about digital marketing through YouTube is that when you launch a video with good content that people are searching for, you gain leads while you sleep.
Yes, it’s super scary to post a video of yourself online but you get over how funny you think your voice sounds fast.
What have been your biggest challenges so far?
Keeping up momentum has been one of my biggest challenges with my business. When you are constantly pushing out content via social media, YouTube, blogs, and articles it can get a little exhausting.
You start to feel like, why am I doing this? However, one thing entrepreneurs sometimes forget is that it is the work you do at the beginning that makes all the difference in the end.
How did you overcome these challenges?
I quickly learned how to batch my efforts in order to sustain motivation. I create all my content on one day during the week.
Then, the next day I can focus on answering emails. This has really helped me to be able to keep myself focused, grounded, and doing the little things that really matter most.
How do you keep motivated through difficult times?
I know I talked about your business “why,” but knowing your personal reason for wanting to start your own business or change your life is the ultimate motivator.
Wanting to make money while you sleep so that you can give a better life to your kids will sustain your motivation through difficult times. Wanting to start a business because it’s cool or the thing to do will not.
Once you figure out what makes you want to jump out of bed in the morning, you won’t ever have to worry about losing your motivation.
How do you distinguish yourself from your competitors?
So much of my business is wrapped up in who I am as a coach. My story, my experiences, and my draw to young women is what makes AJ Life Hacks stand out from any other life coaching service.
What is the best advice you have received recently?
Never let fear be the reason to stop you.
What advice would you give to other entrepreneurs?
Don’t listen to anyone who hasn’t started their own business. You would never go to a baker and ask them to fix your car. So, don’t take advice from people who never started their own business.
What are your favorite business tools/resources and why?
Canva is amazing for all your design needs and it’s FREE!
What is a good article or book you have read recently?
See you at the Top by Zig Ziglar.
What are you currently learning about for your business or looking for help with?
Right now, I am working on increasing my knowledge of digital marketing and how to generate qualified leads.
What are your goals for the next few months and how are you striving to achieve them?
The next few months my goals are all focused on growth. I have some amazing new products coming out this fall that I am so excited to launch.
What social media outlets do you use? List them below.