Noelia Gutiérrez is an interior designer, décor coach, blogger and owner of Ünik Warehouse Vintage. She was born in Madrid, Spain where she developed her career in decoration, restoration and vintage furniture design. Ünik Warehouse Vintage is an importer and designer of industrial and vintage furniture made in India, Spain, Mexico and now in San Antonio, Texas as well. Currently she is developing a new project called Noelia Ünik Designs, that focuses on training and helping working women and their families create happiness and well-being through emotional decoration. Read our interview with the lovely Noelia below…
What motivated and inspired you to start your own business?
I have always been entrepreneurial at heart, but knew that I had to train and work for others who had experience in my field before branching out on my own. After graduating in Decoration, Interior Design and Restoration, I worked for a great Spanish decoration brand in Madrid, which was a vital phase in my life. I worked for them for 12 years, where I developed my skills in window dressing, store styling, brand design, furniture design and decorative projects. However, as time went on, the overflow of ideas in my head drew me towards my dream again. I wanted a better quality of life, to spend more time with my family and above all else I wanted to make my dreams my reality! Unfortunately during that time, the crisis of my country brought forth events which forced my husband and I to pack our bags and migrate to Mexico. Fortunately we were able to start fresh there and that is where we launched the Ünik Vintage Furniture project.
The two years we were in Mexico City was very intense and filled with hard work, illusions, projects. We participated in fairs, exhibitions, worked with Mexican craftsmen in creating and manufacturing industrial furniture and we also built two stores. However, life became complicated again due to the deteriorating socio-economic situation of the country and once again we were not able to meet our expectations in life. The city of Mexico is also a very difficult place to live and raise a family so in 2015, we moved to San Antonio Texas with our project. We continued to build our signature vintage furniture there and added decorative projects, home staging and rehabilitation of old houses to our portfolio as well.
Tell us about your business.
At the moment I’ve settled the business with my husband and am branching off on my own. I am a very restless woman, I am always creating something in my head, it goes against my nature to stop thinking about creating! I’ve been working on my own project Noelia Ünik Designs for some months now, but haven’t been as focused as I ought to be due to the many changes in my life, which has caused me to feel homesick. In all the houses I have inhabited, 6 to be exact, I had the need to create a perfect and happy home. Think of families who live in homes that are sad, insane, without taste and good vibrations… our house is our temple of rest. It is our private refuge, that perfect and unique place that makes our lives better. It should be a private anti-stress space where people feel at ease and protected. It is very important that we take care of our house because it makes us feel better about ourselves. I am incapable of living in a place of passage, a place filled with boxes of unpacked furniture or with furniture that I do not like. I was always anxious because I never knew how long I was going to stay in one place. However, one day, I decided to start living in the present no matter what and my project has been developing alongside these reflections. Did you know that the decoration and the objects in your home can make you feel happy? A beautiful house generates a sense of well-being that makes our brain act in a positive way. So I decided, “Why not train and advise women and their relatives so that they can create pleasant spaces for coexistence”? And that is the mission that I am on with Noelia Ünik Designs.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Not currently, but in the coming months I will develop my first e-book and training for working mothers. You can keep up to date with everything on my Fan Page @noeliaunikdesigns.
Where is your business based?
I am currently living in San Antonio, but am building a global online platform which will be in both Spanish and English and fully available in the coming months.
What were the first few steps you took to get your business up and running?
The first steps were training. Even though I already had 16 years of interior design experience in three countries, I was trying to master emotional decoration, a new direction I was taking in my profession.
What has been the most effective way of raising awareness of your business and getting new customers?
Social networking is an important part of business today for it helps us reach more people. I am building my following on these platforms as we speak. Another effective way has been referrals.
What have been your biggest challenges so far?
Raising awareness to my potential clients of the benefits of living orderly, balanced and healthy lives within their homes.
How did you overcome these challenges?
I am still working on it.
How do you keep motivated through difficult times?
My family and friends are always supportive, but believing in myself has been the biggest break through. Another thing that motivates me is being able to provide the kind of life for my family that I have dreamed about so many times.
How do you distinguish yourself from your competitors?
To combine decoration and emotional well-being is brand new in my industry. It is a concept related to the millennial science of feng shui, but from a more practical point of view related to the practice of our common sense. I connect to my customers through online trainings which allows them to carry out what they learned on the webinar in their own home.
What is the best advice you have received recently?
Do not despair, your dreams will be achieved.
What advice would you give to other entrepreneurs?
Work hard, keep training, continue learning and move forward with believing in yourself.
What is your favorite business tool or resource?
I use a lot of design editing tools such as Moodboard, Olioboard and Canva.
What social media outlets do you use? List them below.
Facebook @unikwarehousevintage and @noeliaunikdesigns
Hashtags #noeliaunikdesigns #noeliadecorcoach #unikwarehousevintage
What is a good article or book you have read recently?
“Home is Where the Heart is” by Ilse Crawford on emotional decoration.
What are you currently learning about for your business or looking for help with?
What are your goals for the next few months and how are you striving to achieve them?
Finish my website, launch it and finish my first e-book on emotional decoration. Working hard every day.