Running a small business can be a stressful, but rewarding occupation. While it gives your creative freedom, it may be stressful to strike out on your own. The use of social media marketing for small businesses can be extremely helpful for promoting your company, making being a business owner less stressful and more rewarding. Facebook is an important and useful platform that can allow your platform to grow! Here are a few reasons your small business should have a Facebook Page.
1. Increase brand awareness
Every business wants to spread awareness of its brand, so more people know of its products or services and can become potential customers. Creating a Facebook page for your small business is a great way of doing just that!
New people who are scrolling on Facebook can see your account and learn more about your company’s mission and beliefs. They can also see the array of your products you present on your page, through photos and videos.
The more aware people become over time, the more likely they are to think of your brand in the future. Even if they do not use your services or purchase your products the first time they see your account, they are more likely to remember your brand later on when they need that service or product. This makes creating a Facebook page for your small business worth it, as it puts your name out there for potential customers!
2. Determine your target audience
Another useful aspect of your business Facebook page is that it can help you learn your target audience. The people following along with your content are there because they like your company or would like to learn more about it.
Not only can they get information from you, but your target audience can also give you useful insights and suggestions. With their participation, you can learn what your audience wants from your business, which can help you cater to their needs. It’s a win-win situation, as you improve your business and form a closer relationship with your potential clients.
3. Boost your SEO
By posting content on your small business Facebook page, you can help up your SEO and thus further promote your business.
Your SEO is your search engine optimization. Search engines such as Google review the content posted on your Facebook page along with the engagement it gets. Sharing content and getting more engagement shows these engines that your website is useful and relevant. This leads to a better SEO ranking, as your page is pushed up higher on Google results.
Upping your SEO allows this higher placement on search engines, allowing more people to see your content.
4. Connect with your community
Your Facebook page can provide a great place for customers who love your business to come together and create a community. By making an effort to reach out to people on your page, your brand seems more personable and authentic.
Helpful ways you can help to build a sense of community on your Facebook page includes:
- Ask customers to leave comments or questions
- Have a place for people to leave reviews and feedback
- Post useful links
- Run contests, giveaways, and promotions
By creating a space where a community can form, you can create a following that will lead to your business growing.
5. Get consistent exposure
If you consistently post on your business Facebook page, you are increasing the amount of exposure your company gets daily. Most people go on Facebook every day, so regular posting can help keep your company in the minds of potential customers.
There are roughly 2.85 billion active users on Facebook as of 2021. Many users utilize the platform to find businesses they are interested in. By posting daily for your customers and new users to see, you ensure constant promotion for your brand.
6. Your competitors have one
Why promote your business with a Facebook page? Your competitors already are!
The 2.85 active users can go on Facebook to find the goods and services they want. There they will find other similar businesses to yours that they might choose to use if they do not see your company on Facebook.
Many people turn to Facebook as a useful tool to research more about a company before spending their money there. If they search your business on Facebook and nothing comes up, they could potentially disregard your company as an option as their information is not on their desired platform.
The more accessible your company and its details are to people, the more likely they are to become customers. Growing and informing your customer base makes a Facebook page so beneficial for your business.
Additional articles you might be interested in:
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- 4 Surprising Reasons E-Books Can Help Boost Your Business Marketing And Build Brand Visibility
- How To Boost Your Business With Instagram Reels
- 4 Critical Instagram Marketing Strategies For Your Small Business
- How To Raise The Engagement Level On Your Instagram Business Account
- How To Find Your Target Audience As An Influencer
- 5 Reasons To Make A Website For Your Small Business
- How To Use Facebook Groups To Connect With Your Followers
- 11 Reasons SEO Is Crucial For Business Growth
- 10 Ways To Get More Shares On Facebook
- How To Use Social Media Marketing To Promote Your Business
- How To Master SEO As A Beginner
Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.