How To Boost Your Business With Instagram Reels

Instagram reels are still relatively new to the social media world. Reels have the potential to boost small businesses! Similar to TikTok, one video can blow up and be seen all over Instagram.

Here are 4 ways to use Instagram reels to boost your business.

1. Show Followers Behind The Scenes

People LOVE behind the scenes when it comes to business. Showing tons of behind the scenes clips on your Instagram reels will keep people interested and coming back.

You could show yourself packing an order, your workplace, or just simply a day in the life of you! Your audience is sure to like and engage more with it this content compared to reels that are obviously ads and appear inauthentic.

2. Make It Funny

Sometimes it takes being personal and funny to get the most likes and shares on your reel. It pays off significantly in getting customers to your site!

For example, many small business reels include videos of people joking about getting no orders or the reality of what they look like packaging orders. These reels catch people’s attention and help boost your business.

3. Share To Your Story And Feed

A great way to get more views and end up high on people’s reels feed is to share your reels to your Insta story and feed. It’s a great option that will guide people straight to your content and help it get more likes and views.

4. Use Popular Audios

Whether you’re participating in the most popular trend, using a popular audio could work in your favor. When you click a sound on Instagram reels, it will show you the most popular videos using that sound.

You’re more likely to gain more views by posting a video under these trending sounds as people will scroll through looking for the hottest content using them.

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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.