To reach your goals of monetizing your blog and creating successful content, you must be strategic about the content you’re producing.
And of course, to be a strategic blogger, you must have a strategy in place!
You don’t want to just be churning out content for the sake of producing it.
On the other hand, if you’re concerned a strategy will take away your sense of creative control or vision for your site, there’s no need to worry.
If anything, having goals for your content and planning with intention can help amplify the strengths that already exist in your brand.
Why work for your content when it could work for you.
Yes, this all sounds great, but what does it actually mean?
Well, in simpler terms, you want to produce content that serves a purpose beyond just taking up space on the internet. You want it to benefit your brand just as much as it does a reader or customer.
Therefore, for every piece of content you put out, you must ask yourself if it helps you:
1. Gain Subscribers
The goal of creating content is to attract the attention of your target audience and draw them to your site.
While you want to produce content that you are passionate about and enjoy, you also want to keep in mind what your target audience wants.
To do this, you first have to identify who your audience is and what their wants and needs are.
Only then can you make sure your content is focused on serving that need, and in turn, gaining you subscribers, readers, or followers depending on the platform.
Start by asking yourself the following questions:
- Do you have lead magnets?
- Are you utilizing SEO to the best of your abilities?
- Do your followers engage with you?
If you answered no to any or even all of these, you are probably not making the most of the content you produce.
One of the main goals of content is to capture and engage an audience. That means addressing these areas will help you expand the reach of your content and the attention it pulls in.
Some other actions you can do to help your content gain subscribers include:
2. Sell Your Product
Once your content grabs attention, you then want it to encourage customers to make a purchase on your site.
Depending on what you offer, this may occur in various ways.
Time for a little shameless plug: If you’re interested, you can find them here.
She compiled all the knowledge that she learned first-hand of what worked and what didn’t into a product that others can purchase to satisfy their needs.
See what I did there? A perfect example.
On the other hand, if you run an e-commerce store, you want your content to inspire people to purchase the products you sell.
Therefore, posts that detail what the product does and how it can benefit the customer are ideal. You can still do this even if you want to be more subtle when promoting your product.
The content you produce should come to tell the story of your product—whatever it may be.
However, not every single thing you create has to directly or indirectly promote your product.
I know, I know, that goes against what this whole post is saying.
Well truthfully, you don’t need every piece of content you produce to help you sell your product.
Obviously, that’s the goal of every monetized blog or business, however, it can sometimes be overkill.
Your best bet, in the end, is to use your own judgment to create a well-balanced diet of content. Not too much of one type and not too much of another.
3. Become Trustworthy
You want your content to make you seem credible. There’s not much to explain there.
However, this goal actually combines two of the goals you should have for your content. Customers likely won’t purchase from you if they don’t see you as a trustworthy figure.
You may question how you can get customers to trust you through your content.
Well, there are some factors that contribute, so we’ll list them out for you.
- Producing content in a niche
- Quantity of content produced
- Quality of said content
- Features on other credible sites
While the list could go on and on, these are some of the easiest aspects you can control.
Here’s a reassuring tip:
You don’t have to be an actual expert on a topic or niche to be seen as credible.
If you provide consistent, accurate information, people will begin to trust you.
However, with this power comes responsibility. You have to be honest and forward about what you create. One of the worst things you could do is purposely mislead to make a profit.
That’s what we call being manipulative, and while it may work at first, the truth will eventually come out. The benefit is rarely ever worth the fallout.
How to avoid this? Just be genuine.
Creating content can be challenging, so why make yourself do extra work by not considering how your content can help you gain subscribers, sell your products, and be seen as a trustworthy source.
Additional Blogs You May Be Interested In:
- How To Monetize Your Influence
- How To Start A Profitable Blog
- 7 Smart Strategies For Selling Products Online
- How To Build A Credible Blog And Stand Out From The Rest
- How To Gain A Following And Leverage Your Influence
- 5 Best Ways To Connect With Your Instagram Followers
- How To Discover and Engage Your Target Audience
- How To Use Instagram Hashtags Correctly
- 5 Ways To Create More Income From Content
- How To Build An Email List
Katelyn Beery is a blogging intern at LadyBossBlogger.com. She majors in writing at Ithaca College and hopes to pursue a career in either technical or professional writing. She can usually be found cleaning, listening to music, or gazing at clouds.