If there is one thing no online business wants, it is a low conversion rate. If you have a decent amount of traffic, yet these visitors are simply leaving your website, rather than purchasing something or signing up to your newsletter, you need to discover why. With that being said, continue reading to find out why your conversion rate may be low.
5 Reasons Why Your Website Conversion Rates Are So Low
1. You’re attracting traffic that is not relevant
There is only one place to begin, and this is with your online marketing strategy. If you are getting a lot of traffic but you are not getting a lot of conversions, it is probably because you are attracting the wrong type of traffic.
Whether you use PPC, SEO, or both (which is advised), you need to have a targeted approach. Check out this PPC automation with scripts if you are interested in boosting your PPC strategy. For SEO, assess the keywords you are currently targeting to determine where you are going wrong.
2. Shoppers don’t trust you
Trust is everything when it comes to online shopping today. If your visitors don’t trust you, they won’t buy from you. Some things you can do to up the trust factor of your site include featuring trust seals, putting full contact details, customer reviews, and avoiding spammy marketing.
3. Your call to action (CTA) is unclear
Another reason why you may be struggling to convert visitors into viewers is that your CTA Is not very clear. You need to have a single and clear CTA, as this will mean your visitors are left in no doubt regarding what they should do next.
4. Your website is slow and difficult to use
If your website makes a poor impression, this could be why your conversion rates are so low. There are a number of different problems that plague websites today, but poor navigation and slow speeds are the two main ones. The site builder you use will have a big impact on your website and how it performs.
If it takes longer than two seconds to load, you are going to start losing visitors. After all, the Internet is supposed to be about convenience. If your website is not fast enough, people will simply leave and take their business elsewhere. In terms of navigation, viewers should never have to think. They should be able to navigate your site with ease.
5. You are ignoring mobile users
Last but not least, one of the biggest blunders that a lot of business owners are making today is ignoring mobile users. Mobile Internet usage has overtaken desktop use. You cannot ignore the dominance of the mobile Internet today.
Therefore, you need to make sure your website is optimized for mobile use and you need to make sure that you have a mobile SEO strategy in place too.
As you can see, there are a number of different reasons why you may have a low conversion rate. Hopefully, this has helped you to get to the bottom of why your conversion rate is low, enabling you to make the necessary improvements.