5 Tools To Find The Right Influencer For Your Campaign
Choosing the best influencer to represent your brand can be a challenge, especially for those who are new to influencer marketing. Fortunately, we’ve got you covered!
Awario is a social listening tool that lets you find influencers in a chosen niche and monitor:
- Social media
- Other websites
You can find influencers by monitoring keywords across these platforms. Just pick keywords related to your industry. For example, you might use “clothes,” “style,” or “fashion” if you want to promote a clothing brand.
Awario ranks influencers and platforms based on their reach and number of followers or daily visits, depending on the source. You can discover influencers in your industry, who works with your competitors, or the influencers who have mentioned your brand already.
Influencer search is included in all Awario’s plans in addition to the free trial. The starting price for plans is $29 per month.
This is an influencer marketing platform that provides brands with numerous reputable influencers. Intellifluence lets you:
- Access 85,000+ influencers – create and manage campaigns open to all influencers on the platform
- Easily pay influencers – Intellifluence’s proprietary payments solution makes compensating influencers simple
- Track transactions – follow the process of each transaction within your campaigns
Intellifluence’s plan prices start at $99 per month.
BuzzSumo shows you the most popular content so you know who your niche’s top influencers are and has features exclusive to researching content. You could use this in your own content strategy or to direct the influencer on what kind of content they could create for your campaign.
This tool has a particularly thorough influencer search for Twitter. It monitors tweets and profile bios based on what keywords you give. They also categorize Twitter accounts by their type (i.e. blogger, influencer, journalist).
BuzzSumo lets you see the top 10 influencers with the free version, so you might consider trying the free trial to find more influencers. Plan prices start at $79 per month (when paying annually).
Traackr’s own influencer database allows you to search and filter by social channel, topic keyword, language, location, age, gender, and brand affinities. You can also use the same filters to analyze an influencer’s followers.
If you want to work with an influencer who isn’t in Traackr’s database, you can manually enter their username from one service. Traackr locates all of their social platforms and then lists posts and stats.
From there, you can find the right influencers for your campaign and create customizable lists depending on their social platforms, your collaboration plans, your intended audience, and more.
Traackr notes whether you’ve interacted or worked with a particular influencer before. This will make working and collaboration within big teams easier.
You can also see the performance of your influencer campaigns and analyze which influencers are bringing you the most value.
Prices are disclosed upon request, but according to users, prices start at around $500 per month.
Klear is a freemium tool (with prices disclosed for paid plans upon request) made specifically for influencer marketing.
This tool is essentially a database of influencers broken down into 60,000 topic categories. It also analyzes influencers’ demographics and psychographics.
You can filter the influencer lists by:
- Social media network
- The size of their audience
- Their skills
- Their location
- The keywords they mention
- Demographics of influencers and their audience
In addition, Klear lets you measure the results of your campaigns so you can figure out which ones work best.
Whichever tools you choose to find the right influencer for your campaign is ultimately personal to you. These are only a few of the many resources out there!
Additional articles you might be interested in:
- How To Use Social Media Marketing To Promote Your Brand
- How To Use Influencer Marketing To Grow Your Brand
- What Is Influencer Marketing And How Can Marketers Use It Effectively?
- Tools To Grow Your Business
- How To Pick The Right Influencers To Market Your Products
- How To Find The Best Online Influencers
- The 5 Tiers Of Influencers And What They Each Offer
- Why Influencers Are More Powerful Than Celebrity Endorsements
- Influencer Campaigns
- 5 Reasons Influencer Marketing Is Not Just A One-Time Transaction
- How To Identify Fake Influencer Accounts
Bridget Baltazar is a blogging intern at LadyBossBlogger. She currently attends the University of Iowa and is studying communication studies, human relations, and environmental sustainability.