4 Reasons To Embrace The Power Of Guest Posts

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Chances are, while you surfed the wild web, you’ve seen guest posts by other bloggers or businesses on a website.

Have you ever wondered why this might be or what the benefits are?

Well, it’s quite simple. These featured posts are what we call guest posts, and they allow the writer to reach a larger audience beyond their own.

Although some people believe guest posts are not worth the hassle, this is far from the truth.

Writing a guest post can be one of the best methods to build your blog or website.

So, if you find yourself intrigued by the idea, read on to learn exactly what they can do for you.

1. Expand Your Audience

Anytime you have information about your blog or business on any other site or platform, you are tapping into another audience.

For example, if you are featured on a site that targets an audience younger or older than your own, you now have the opportunity to reach them. 

More Traffic

Getting your name onto other sites drives more traffic back to your site from new people who you might not have reached on your own.

If you’re a business, this is beneficial for you because it can increase profit from more purchases. Those customers can then spread the word even further.

And if you’re a blogger, guest posting is just as useful for you.

It attracts more readers who will interact with your content. For instance, they might end up clicking on your affiliate links or leaving comments on your posts.

Either way, it’s a big thumbs up for positive brand awareness and more leads.

2.  Establish Credibility

Not only do guest posts expand your audience, but they also allow you to gain credibility in your niche.

Being featured on a website with a positive reputation can do wonders for your own. When a website supports you, its followers or readers will trust you as well.

It’s like an instant in.

You may ask how this connection works and that’s a good question.

People often rely on the words and advice of bloggers, influencers, and educators they trust. This means once a website becomes seen as a reliable source, people value what they say and do.

Let us break it down a little more:

  1. People trust a blogger
  2. You get featured on the blogger’s site
  3. People begin to trust you
  4. Then they come to you for information, products, or suggestions

Now, why is being seen as a trustworthy individual so important?

Essentially, the more well-known and trustworthy you become in others’ eyes, the larger your audience will grow. 

And we all know what happens as your audience expands, you get more:

3.  Build A Business Relationship

Developing a business relationship may only be an afterthought when you decide to guest post. However, it should not be overlooked or discredited.

Making connections and networking is so important for the success of your blog or business.

As the popular Beatles song suggests, we all get by with a little help from our friends. Or in this case, business partners.

Therefore, what better way to get help than to develop a strong business relationship with a fellow blogger you can bounce ideas off of? 

Even if you don’t become besties for life with the person, you still gain another resource and connection.

You never know when they may be able to help you with a future project or when you can help them.

And on that note, if you’re interested in guest posting on LadyBossBlogger, click here to learn more.

4.  Create Fresh Content

Okay, we’re going to let you into a little secret now. Are you listening, or rather reading, closely?

The more you practice writing, the better you will become.

Writing a guest post not only grows your own portfolio, but your improved writing skills will also reflect back in your own posts.

That’s what we call a win-win.

Additionally, depending on the topic and agreement or contract you have with the other site, you may be able to use it to inspire future content on your site.

At the end of the day, it’s important to remember that a guest post only sends people your way, it doesn’t guarantee they will stay.

You still have to work hard to keep them.

How To Guest Post

If you’re now interested in guest posting but don’t know actually know where to start, you can follow these steps:

  • Reach out to a site or business
  • Pitch your idea
  • Focus on how it will benefit them
  • Take time to draft

The most important thing you need to do is research. This will ensure that the content you produce is useful to both their site and yours.

You don’t want to reach out to a site with a different niche than you.

On the other hand, if they have the same niche, you don’t want to write on a topic that doesn’t work.

That would be bad for both of you and possibly ruin future chances or connections.

If you were doubtful of the benefits, we hope learning that guest posts expand your audience, establish credibility, build business relationships, and create additional content will change your mind.

Additional articles you might be interested in:

power of guest posts ladybossblogger.com

Katelyn Beery is a blogging intern at LadyBossBlogger.com. She majors in writing at Ithaca College and hopes to pursue a career in either technical or professional writing. She can usually be found cleaning, listening to music, or gazing at clouds.

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