How To Become A YouTube Personality

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Wouldn’t it be cool to become a YouTube personality? How fun would it be to get paid to make videos and connect with a HUGE audience through comments and messages?

If you’re looking to be an influencer for a social network that has a big audience, then YouTube may be for you.

1,325,000,000 people use YouTube
4,950,000,000 videos are watched every day
3.25 billion hours of video are watched on YouTube each month.

But a bigger audience means more work to get to the top!

YouTube gives you the ability to post any video that you want online. The site even pays some personalities who receive a certain amount of subscribers and views.

If you commit to YouTube enough you can even make it your sole source of income as long as you have content that your audience wants more of.

Some people become YouTube personalities because they have a talent they want to share.

Jaclyn Hill, for example, was a makeup artist at Mac cosmetics. All of her clients told her that she should start a YouTube channel so that she could teach others how to create the amazing makeup looks that she creates.

If there’s something you’d like to share with an audience, whether it be fitness, beauty, fashion, lifestyle, self-improvement, etc., keep reading for how to become a YouTube personality!

1. Some YouTube personalities to gain inspiration from:

Bretman Rock
- Beauty
NikkieTutorials
- Beauty
Emma Chamberlain
- Comedy
Cole and Savannah Labrant
- Dating and Relationships, Family, Lifestyle
Kayla Itsines
- Fitness and Healthy Living

I think it’s a great idea to surround yourself with YouTube channels that you can learn from. Watch the very first videos they ever posted then watch more recent videos to see how far they’ve come.

Doing this is a good way to get yourself motivated. The amount of improvement that comes from commitment and consistency is through the roof!

2. Create a YouTube channel

This will be the easiest part of becoming a YouTube personality.

Make a username that’s easy for people to find and is consistent with how you want to brand yourself. Be clear, concise, and to the point.

Your channel will allow you to upload a profile picture, a banner picture (the big picture above your profile picture), and a bio. Make sure your profile picture is of high quality!

This picture is the first thing that your audience will see. A low-quality picture of you and your friends might not urge people to click on your channel.

I recommend using a headshot (a picture only of yourself) for your profile picture. You can have a friend or even a professional photographer take one of you.

Here are some other tips to make your channel POP!

Make, or find someone to make, a great banner photo.
- Find a cool background, add your Instagram, Twitter, or any other social network for your audience to find you on as well.
- Fotor – this website will help you make a great banner!
Make a creative bio.
- Tell your audience the few things you want them to know, or even just thank them for visiting your channel.

3. Find a niche

Find what you’re most interested in/have a talent in and want to make videos about. Once you find that, you will know who your niche is.

Here are some popular niches across YouTube!

Beauty
Health and Fitness
Lifestyle Vlogs
Family Vlogs
Comedy

4. Subscribe to your favorite channels

Watch some videos on channels that inspire you and can give you fuel to produce your own content. If you’re interested in beauty, I recommend Bretman Rock or NikkieTutorials.

5. Create quality content

Invest in a high-quality camera to shoot your videos on. Blurry videos will turn your audience away almost immediately! It’s hard to watch a video that’s pixelated or has bad lighting

Here are some cameras that top YouTubers use:

6. Use good lighting

Lighting can make or break a video.

A dark video is as hard to watch as a blurry video. If you can’t afford light fixtures for filming, film during the day in front of a window. This will shoot natural light directly onto you and will make for a bright, natural video.

Another option is to buy light fixtures. A lot of the top YouTubers do this so that they can film at any time of the day.

Here’s an affordable option if you’re interested in buying lighting!

Ring Light (use promo code VIPLADYBOSS for 5% off!)

7. Learn how to use a video editor (Or Hire One)

After you have recorded a video, you need to edit.

iMovie is a great option for this, I’ve personally used iMovie for a couple of my YouTube videos. If you have a Mac, iMovie is already downloaded on your laptop so you don’t need to worry about downloading additional software.

If you have a PC, you can download Adobe Premiere Pro, Corel Video Studio, Pinnacle Studio, there’s a wide variety of options.

Give yourself time to work with these softwares. Learning the ins and outs of a video editor can be time-consuming, but so is becoming a YouTube personality!

Filming and editing videos can take some time, so I recommend creating 5-10 videos at a time and then scheduling when you want to upload them.

Don’t make one video then upload it, then make another and upload it, because it will be difficult to stick to a schedule. Editing might take longer than expected and your video might not be out on time.

8. Promote your channel

Create interesting thumbnails for the cover of your video that will entice viewers to click on your video.

Create consistent content, add to your bio “New videos every Monday, Wednesday, and Friday!” or whichever days you plan to upload to have your viewers constantly checking back.

9. Respond to your audience

Respond to every message, comment, and new subscriber until you can’t anymore because of too many subscribers! Viewers love to know that they can engage with you.

By responding to comments, others will see that they can get in touch with you which will prompt them to comment as well.

Sending a quick message to a new subscriber and thanking them for watching your videos takes a small amount of time and will mean the world to your viewers.

10. Get comfortable and don’t give up!

Talking to a camera is extremely uncomfortable right away. It takes a lot of practice and even more commitment. You will eventually get more comfortable, but you have to stick to filming.

It will start to come more naturally, especially when you start to receive subscribers and views on your channel.

If there’s anything you take away from this, I hope it’s this piece of advice! YouTube is a very, very, VERY populated community and not everyone will make it to “YouTube Personality” status.

The ones who do make it are the ones who love making videos, are extremely committed to filming and editing, and push through.

Don’t let anything get you down. Focus on what you love, commit, and go make some great videos!

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Carly Hancock is a blogging and social media intern at LadyBossBlogger. She’s currently in her senior year at Minnesota State University, Mankato studying Communication Studies and English Literature. She will graduate in the spring of 2019 and is looking forward to having a future in writing or social media. She enjoys learning new things about beauty products and fashion, and Instagram is her favorite social network!

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