How To Engage Your Target Audience

In the business world, if you don’t grow, you die. But business growth doesn’t happen on its own. It’s a combination of smart customer acquisition and retention, which is another way of saying that you need to introduce your business to new target audiences. For some businesses, customer acquisition is the result of effective sales interactions and clever cold calling strategies.

Indeed, there is only so much that marketing activities can do to turn leads into conversions. Except that it’s not completely true. A new marketing strategy could include exciting newsletters, increasing your SEO ranking and valuable partnerships, but in the end, none of these activities help you to introduce your business to someone new. When it comes to reaching out to a new audience, you need to embrace new strategies – after all, there is no guarantee that the same old strategy can reach new target groups. So how can you create a new introduction effectively for your business?

Entrepreneurial resources by female entrepreneurs on ladybossblogger How To Engage Your Target Audience

Create an engaging social media personality

With most modern customers using their smartphone for social media interactions, you want to build a visible presence on an engaging platform. Don’t think Twitter, as posts have a lifespan of 20 seconds before they are replaced by the new post. Instead, focus on building a trendy Instagram account. Instagram focuses on aesthetically pleasing content, which is a way for any business to present its services and team attractively.

Pick a color theme as part of your visual brand identity and stick to it, so that there’s a sense of continuity in your posts. Similarly to Twitter, #hashtags matter on Instagram and are used to attract new followers. More importantly, you can use up to 30 hashtags on Instagram – which isn’t an option on Twitter. Finally, use trendy visuals with your target audience in mind – however exciting a cup on your desk might be, the Instagram community prefers to see people in your pictures.

Wow contacts with your A+ pitch

The easiest way to meet new potential customers is to join pitch meetups and trading groups. In those, you often have the opportunity to take part to pitch sessions, where you’ve got a few minutes to one hour to pitch a solution to potential clients. You know the principle, and you’re probably thinking that you’re not too keen on Powerpoint presentations because they can be dull. And you’d be right, that’s why at you can find alternatives to the boring PPT. From the animated Prezi to the sleek Haiku Deck, there are plenty of elegant solutions to present your business and win a deal.

Show where you work

How about reaching out to a wide audience and showing them where the magic is done? That’s what Spotzer did with a virtual tour of their offices in Amsterdam. The result? They’ve won many marketing contracts across Europe since. Not bad for a small agency in Amsterdam, huh? Your office video should present your team, your values and your way of working in context. But more importantly, it should feel natural. Your personality matters as much as your business values!

Join the modern age and reach out to a new audience with new marketing approaches. From Instagram to a video of your offices, how you present your company can make or break a deal.

Entrepreneurial resources by female entrepreneurs on ladybossblogger How To Engage Your Target Audience

3 thoughts on “How To Engage Your Target Audience

  1. Ta'lor Pinkspen

    This is great advice, especially when it comes to creating a video of where the magic happens. Not sure if this would work for me, considering I am a startup brand on the rise, working out of my home, but I do love it.

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