Jennifer Peatman is a true strategic business partner. She provides creative solutions to optimize organizational effectiveness, deftly advising teams and leaders through growing pains and strategic pressures. She has spent the last 17 years coaching executives and building and designing HR organizations from the ground up.
What motivated and inspired you to start your own business?
I was bored. I had spent 17 years heading up Human Resources for Technology companies. The only part of my job that I enjoyed was coaching (which I got to do maybe 25% of the time). The rest was things I didn’t care about anymore – policies, org charts, benefits.
I decided that I wanted to live the rest of my life improving people’s lives, relieving suffering, creating more joy. So, that’s what I get to do now!
Tell us about your business.
I have two sides of my business:
- I coach about 20 Executives and run leadership and teamwork workshops.
- I also coach women individually and through courses all around the world through big transitions – divorce, launching a company, going back to work, etc. I help them find their purpose and their joy and live an intentional life.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Yes, if you sign up for 1:1 coaching with me this month I’ll include my 3-month “Queen Course” at no charge ($1,500 value).
I have a Bachelor’s in Cultural Anthropology, my PHR Certification, Intuitive Business Mentorship Graduate as well as Coaching Certification through Mentor Masterclass.
Where is your business based?
I work from my home office near San Francisco, but all of my sessions are remote via video conference (all around the world).
What were the first few steps you took to get your business up and running?
Find a great program that you believe in. Do the internal work (walk your own talk) and keep a good balance in your life – even though your work is your passion, don’t let the other stuff slip!
What has been the most effective way of raising awareness of your business and getting new customers?
Instagram! My growth there has shocked even me!
What have been your biggest challenges so far?
Telling my stories has been triggering for some around me. I talk about things in my life that up until recently I haven’t spoken about. Sometimes I have to slow down and let those around me catch up – and realize that my journey isn’t necessarily their journey. And that’s okay!
How did you overcome these challenges?
Communication and not reacting. Patience and time!
How do you keep motivated through difficult times?
I have to revisit my “why” every day. For me, my mission in this world is to relieve suffering and increase joy. There are women out there who need my help, and I can’t let daily challenges get in the way of that.
How do you distinguish yourself from your competitors?
That’s a great question, there are a lot of us out there! I have a very unique life story that allows me to relate to my clients. I also have a lot of experience in the “real life realm” (Corporate America) that gives me tangible, tactical skills in addition to energetic ones. I’m sort of a cool hybrid in that way.
What is the best advice you have received recently?
As I was lamenting over how hard this work is, one of my mentors said, “As long as you hold it as hard work, it will be”. Stopped me in my tracks and I’m grateful for that reflection.
What advice would you give to other entrepreneurs?
You have to connect to your why, once you do (see your work as greatly needed in this world), you won’t see it as sales. You will see it as your life’s mission to find as many people that you can help as possible, it shifts the whole paradigm.
What are your favorite business tools/resources and why?
What is a good article or book you have read recently?
I’m sort of obsessed with The Law of Divine Compensation by Marianne Williamson.
What are you currently learning about for your business or looking for help with?
I’m working on what offerings I want to create to really scale. There are only so many hours in the week to work with 1:1 clients, although I do truly love it.
What are your goals for the next few months and how are you striving to achieve them?
I’m looking to double my business in 2019 and grow my team. I’ve recently invested heavily in my career and development, I’m planning to take it to the next level!
What social media outlets do you use? List them below.